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Australian Trademark — IP Australia
SOUTHERN PRIDE
Application 723406 · Registered
Quick Facts
| Application Number | 723406 |
| Status | Registered |
| Owner | food marketers pty limited |
| Type | trade_mark |
| Filed | 1996-12-04 |
| Registered | 1999-01-08 |
Is this trademark active?
Yes. SOUTHERN PRIDE is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Received by IP Australia: 1996-12-04
- Protected: 1996-12-04
- Filed: 1996-12-04
- Published: 1996-12-04
- Accepted for registration: 1998-09-04
Applicant
| Name | trident foods pty limited |
| ABN | 25093759089 |
| State | NSW |
| Country | AU |
Representative
This trademark is represented by ip solved anz pty ltd, NSW, AU.
About This Trademark
'SOUTHERN PRIDE' is a protected trademark on the IP Australia register, owned by food marketers pty limited. The application (723406) was filed on 4 December 1996 and registered on 8 January 1999.
This mark is recorded under Class 21 (household utensils & containers).
Frequently Asked Questions
Who owns Australian trademark 723406 ('SOUTHERN PRIDE')?
Australian trademark 723406 for the mark 'SOUTHERN PRIDE' in Class 21 is recorded on the IP Australia register as owned by food marketers pty limited. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 723406 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 723406 for the mark 'SOUTHERN PRIDE' as protected.
Which goods or services does Australian trademark 723406 cover?
Australian trademark 723406 for the mark 'SOUTHERN PRIDE' is registered in Class 21, which covers household utensils & containers.
When was Australian trademark 723406 filed?
Australian trademark 723406 for the mark 'SOUTHERN PRIDE' was filed at the IP Australia on 4 December 1996 and registered on 8 January 1999.
Cross-Register Filings
Trademarks matching "SOUTHERN PRIDE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| Southern Pride | UK00003344331 | Registered | 2018-10-09 |
| SOUTHERN PRIDE | UK00916587503 | Registered | 2017-04-11 |
| SOUTHERN PRIDE | UK00002436036 | Registered | 2006-10-19 |
| SOUTHERN PRIDE | UK00001086065 | Dead | 1977-11-04 |
| SOUTHERN PRIDE | UK00000813090 | Dead | 1960-11-09 |
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SOUTHERN PRIDE | 99548783 | 630 | 2025-12-15 |
| SOUTHERN PRIDE | 88722108 | 602 | 2019-12-10 |
| SOUTHERN PRIDE | 86281230 | 602 | 2014-05-14 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| POTLUCK SUNDAYS IS A STREAMING AND TELEVISION SERIES THAT EXPLORES THE HEART OF THE AMERICAN SOUTH THROUGH ONE OF ITS MOST BELOVED TRADITIONS: THE SUNDAY CHURCH POTLUCK. EACH EPISODE FOLLOWS OUR HOST AS THEY TRAVEL TO SMALL TOWNS AND REMOTE RURAL CHURCHES ACROSS THE SOUTHERN UNITED STATES, WHERE ENTIRE COMMUNITIES GATHER AFTER SUNDAY SERVICE TO SHARE FULLY HOMEMADE MEALS. THESE POTLUCKS ARE RICH WITH TRADITION, PRIDE, AND AN UNSPOKEN RIVALRY—ESPECIALLY WHEN IT COMES TO DESSERTS AND THE EVER-IMPORTANT QUESTION OF WHO MAKES THE BEST PIE. POTLUCK SUNDAYS FOCUSES ON REAL PEOPLE AND REAL FOOD. THE COOKS ARE EVERYDAY CHURCH MEMBERS (GRANDMOTHERS, FARMERS, LIFELONG LOCALS) PREPARING RECIPES THAT HAVE BEEN PASSED DOWN FOR GENERATIONS. THE FOOD BECOMES THE ENTRY POINT INTO AUTHENTIC STORIES OF FAITH, FAMILY, HUMOR, AND REGIONAL IDENTITY. SIGNATURE REGIONAL DISHES AND DESSERTS WHILE OFFERING A FRESH, UNDERSERVED PERSPECTIVE ROOTED IN RURAL AMERICA AND COMMUNITY-CENTERED STORYTELLING.AT ITS HEART, POTLUCK SUNDAYS REMINDS VIEWERS THAT SOME OF THE BEST FOOD—AND BEST STORIES—ARE STILL FOUND OFF THE BEATEN PATH, SHARED ACROSS FOLDING TABLES, AND SERVED WITH LOVE. | 99590348 | 630 | 2026-01-12 |
| SOUTHERN NEVADA PRIDE FEST OF HENDERSON | 98765013 | 700 | 2024-09-23 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-04-26.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.