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Australian Trademark — IP Australia
BLUE ICE
Application 789264 · Dead / Expired
Quick Facts
| Application Number | 789264 |
| Status | Dead / Expired |
| Owner | pepsico inc |
| Type | trade_mark |
| Filed | 1999-03-24 |
| Registered | 2000-03-08 |
| Expires | 2020-06-11 |
Is this trademark active?
BLUE ICE has a current status of Dead / Expired. The mark is no longer active and the identifier may be available for new applications.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Protected: 1999-03-24
- Published: 1999-03-24
- Filed: 1999-03-24
- Received by IP Australia: 1999-03-24
- Accepted for registration: 1999-08-25
- Removed from register: 2020-06-11
- Renewal due: 2020-06-11
Applicant
| Name | pepsico inc |
| Country | US |
Representative
This trademark is represented by allens patent & trade mark attorneys, VIC, AU.
About This Trademark
'BLUE ICE' is a removed trademark on the IP Australia register, owned by pepsico inc. The application (789264) was filed on 24 March 1999 and registered on 8 March 2000. The registration is set to expire on 11 June 2020.
This mark is recorded under Class 32 (beers & non-alcoholic beverages).
Frequently Asked Questions
Who owns Australian trademark 789264 ('BLUE ICE')?
Australian trademark 789264 for the mark 'BLUE ICE' in Class 32 is recorded on the IP Australia register as owned by pepsico inc. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 789264 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 789264 for the mark 'BLUE ICE' as removed.
Which goods or services does Australian trademark 789264 cover?
Australian trademark 789264 for the mark 'BLUE ICE' is registered in Class 32, which covers beers & non-alcoholic beverages.
When was Australian trademark 789264 filed?
Australian trademark 789264 for the mark 'BLUE ICE' was filed at the IP Australia on 24 March 1999 and registered on 8 March 2000.
When does Australian trademark 789264 need to be renewed?
Australian trademark 789264 for the mark 'BLUE ICE' is currently recorded as valid until 11 June 2020, at which point it will need to be renewed with the IP Australia to remain in force.
Cross-Register Filings
Trademarks matching "BLUE ICE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| BLUE ICE | 97800543 | 602 | 2023-02-17 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| THE RETREAT AT BLUE LAGOON ICELAND | 99662453 | 630 | 2026-02-20 |
| THE MARK CONSISTS OF A CIRCULAR ARRANGEMENT OF FIVE WHITE SYMBOLIC ICONS SET AGAINST A DARK BLUE BACKGROUND. EACH ICON REPRESENTS A DISTINCT AI ROLE: A TORCH FOR “MEDIA VANGUARD,” A GEAR FOR “OPERATIONAL BUILDER,” A COMPASS FOR “STRATEGIC ARCHITECT,” A SCALE FOR “LEGAL SAGE,” AND A BOOK FOR “KNOWLEDGE GUARDIAN.” THESE ICONS ARE ENCLOSED WITHIN INDIVIDUAL WHITE CIRCLES, WHICH ARE THEMSELVES CONTAINED WITHIN A LARGER WHITE CIRCULAR OUTLINE. BENEATH THE CIRCULAR STRUCTURE APPEARS THE WORDING “VERDANAE.AI” IN WHITE UPPERCASE LETTERS. THE DESIGN CONVEYS A CEREMONIAL ARCHITECTURE OF ETHICAL AI GOVERNANCE, WITH EACH SYMBOL REPRESENTING A RITUALIZED FUNCTION WITHIN THE VERDANAE.AI SYSTEM. | 99467917 | 630 | 2025-10-29 |
| BLUE FIRE ICE MELTER | 99285349 | 638 | 2025-07-15 |
| BLUE RAZZ ICED | 98789530 | 602 | 2024-10-08 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.