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Australian Trademark — IP Australia
THE THIRD PLACE
Application 855294 · Registered
Quick Facts
| Application Number | 855294 |
| Status | Registered |
| Owner | sony computer entertainment europe ltd |
| Type | trade_mark |
| Filed | 2000-10-30 |
| Registered | 2003-02-17 |
Is this trademark active?
Yes. THE THIRD PLACE is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Nice Classification
This trademark covers 6 Nice classes:
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Published: 2000-10-30
- Filed: 2000-10-30
- Received by IP Australia: 2000-10-30
- Protected: 2000-10-30
- Accepted for registration: 2002-10-18
Applicant
| Name | sony interactive entertainment europe limited |
| Country | GB |
Representative
This trademark is represented by allens patent & trade mark attorneys, VIC, AU.
About This Trademark
'THE THIRD PLACE' is a protected trademark on the IP Australia register, owned by sony computer entertainment europe ltd. The application (855294) was filed on 30 October 2000 and registered on 17 February 2003.
This mark is recorded under multiple classes: Class 25 (clothing, footwear & headgear); Class 16 (paper, cardboard & printed matter); Class 38 (telecommunications services); Class 28 (games, toys & sporting goods); Class 9 (scientific, electrical & IT apparatus); Class 41 (education, entertainment & sporting services).
Frequently Asked Questions
Who owns Australian trademark 855294 ('THE THIRD PLACE')?
Australian trademark 855294 for the mark 'THE THIRD PLACE' in Class 25, 16, 38, 28, 9, 41 is recorded on the IP Australia register as owned by sony computer entertainment europe ltd. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 855294 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 855294 for the mark 'THE THIRD PLACE' as protected.
Which Nice classes is Australian trademark 855294 registered under?
Australian trademark 855294 for the mark 'THE THIRD PLACE' is recorded in Class 25 (clothing, footwear & headgear); Class 16 (paper, cardboard & printed matter); Class 38 (telecommunications services); Class 28 (games, toys & sporting goods); Class 9 (scientific, electrical & IT apparatus); Class 41 (education, entertainment & sporting services).
When was Australian trademark 855294 filed?
Australian trademark 855294 for the mark 'THE THIRD PLACE' was filed at the IP Australia on 30 October 2000 and registered on 17 February 2003.
Cross-Register Filings
Trademarks matching "THE THIRD PLACE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| THE THIRD PLACE | 86514666 | 602 | 2015-01-26 |
| THE THIRD PLACE | 74637596 | 710 | 1995-02-23 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| AN OVAL WITH A GOLD EXTERNAL BORDER, A PINK INTERNAL BORDER, AND A PURPLE BACKDROP, WITH THREE LINES OF CENTERED TEXT. THE FIRST LINE READS "FOLD 'EM" IN RED LETTERS WITH GOLD OUTLINES. THE SECOND LINE READS "&" FOLLOWED BY A SPADE SIGN. THE THIRD LINE READS "HOLD 'EM." THE FIRST AND LAST LETTERS OF THE FIRST AND THIRD LINES PROTRUDE SLIGHTLY FROM THE OVAL. IN ADDITION TO THE TRADEMARK ITSELF, THE TABLE ALSO LAYOUT DEPICTS: A “FOLD” BOX WHERE PLAYERS PLACE THEIR FOLDED HANDS, BUT WAIT UNTIL THE CONCLUSION OF THE HAND TO SEE IF BONUSES ARE PAID. “UNIQUE TO THIS GAME” ARE TWO BONUS BET AREAS, “TRIPS” & “POCKET BONUS,” WHICH ARE UNIQUE TO A POKER TABLE, BUT CAN BE FOUND ON TABLE GAMES SUCH AS “TEXAS HOLD-EM.” A PAYOUT SCHEDULE IN DOLLARS FOR A SPECIFIC COMBINATION OF CARDS. | 99424552 | 622 | 2025-10-01 |
| "CHEECH" CONCEPT OVERVIEW TERM: CHEECH DEFINITION: A UNIVERSAL, MULTIFUNCTIONAL WORD THAT CAN REPLACE OR REPRESENT ANY NOUN, VERB, ADJECTIVE, OR EXPRESSION BASED ON CONTEXT. CORE CONCEPT: CHEECH IS EVERYTHING. IT’S FLEXIBLE AND ADAPTABLE TO ALL FORMS OF SPEECH USED AS A PLACEHOLDER, A VIBE, OR A FULL EXPRESSION OF MEANING.USAGE EXAMPLES AS A VERB: “I’M GOING TO CHEECH THE CAR REAL QUICK.” “WE WERE JUST CHEECHING AROUND ALL DAY.” AS A NOUN: “PASS ME THE CHEECH, WOULD YA?” “THIS IS MY FAVORITE CHEECH.” AS AN ADJECTIVE: “THAT WAS A CHEECH MOMENT.” “YOU LOOK SUPER CHEECH TODAY.” AS AN EXPRESSION/INTERJECTION: “CHEECH! THAT WAS CLOSE.” “WELL, CHEECH ME SIDEWAYS.” AS A PLACEHOLDER WORD: “I’M GOING TO BRUSH THE CHEECHES.” (TEETH, ETC.) “I’M HEADING BACK TO SWEET CHEECH.” (HOME, BED, ETC.)LINGUISTIC FLEXIBILITY TENSES: PRESENT: CHEECH PAST: CHEECHED FUTURE: WILL CHEECH PERSONS: FIRST PERSON: “I CHEECH EVERY MORNING.” SECOND PERSON: “YOU CHEECHED IT YESTERDAY.” THIRD PERSON: “HE/SHE/THEY CHEECHES LIKE A PRO.” PLURALIZATION: “SO MANY CHEECHES IN ONE PLACE." CORE IDENTITY PHILOSOPHY:CHEECH REPRESENTS BOUNDLESS EXPRESSION, PLAYFUL, ABSTRACT, AND COMMUNAL. IT’S NOT JUST A WORD; IT’S A VIBE, A LIFESTYLE, AND A LANGUAGE TOOL. TONE:CASUAL, FRIENDLY, UNIVERSAL, ADAPTIVE, AND HUMOROUS | 99212056 | 622 | 2025-05-31 |
| THE THIRD PLACE BARROOM AND KITCHEN | 98624758 | 602 | 2024-06-28 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-04-26.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.