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Raw and unprocessed agricultural, aquacultural, horticultural, and forestry products, live animals, fresh fruits and vegetables, seeds, and natural plants.
Trademark Class 31 is one of the 34 goods classes in the Nice Classification system used internationally for trademark registration. This class covers fresh produce.
Raw and unprocessed agricultural, aquacultural, horticultural, and forestry products, live animals, fresh fruits and vegetables, seeds, and natural plants.
These well-known brands have trademark registrations in Class 31 with the UK Intellectual Property Office, illustrating the range of products this class protects.
The Kew trademark has been registered in the UK in connection with seeds, plants, and horticultural products associated with the Royal Botanic Gardens, Kew. Founded in 1840, Kew Gardens holds the world's largest and most…
Read full case study →Pedigree has been registered in the UK for animal foodstuffs in Class 31 since Mars Inc launched the brand in Britain. Originally known as Pedigree Chum, it became the UK's best-selling dog food brand.
Read full case study →Webbs has been registered in the UK for seeds and horticultural products since the company was founded in Stourbridge, West Midlands in 1870. The Webb & Sons seed catalogue was a fixture of British gardening for over a c…
Read full case study →CHIQUITA is a strong Class 31 example because the mark is closely tied to fresh fruit and produce, especially bananas. It is widely recognised and gives the page a clear grocery-and-agriculture connection.
Read full case study →ROYAL CANIN brings a more specialist and premium pet-nutrition angle to Class 31. The brand is notable because it signals expertise and targeted feeding rather than mass-market familiarity alone.
Read full case study →WHISKAS adds the animal-food side of Class 31 in a way most users will recognise instantly. The mark has long-standing retail presence in the UK and makes the class feel broader than fruit and farming alone.
Read full case study →Common applicants include businesses in the agriculture sector. If your products or services fall within fresh produce, you should consider filing in this class. Many brands also file in related classes for broader protection.
As of the latest UK IPO data sync, there are 72,543 trademark applications and registrations in Class 31. 42,585 are currently active (registered), while 29,958 are inactive (expired, withdrawn, refused, or otherwise no longer in force). This makes Class 31 one of the moderately popular classes in the Nice Classification system for UK filings.
Use our Filing Cost Calculator for a detailed estimate based on your specific requirements.
Brands filing in Class 31 often also file in these classes for more comprehensive protection:
Trademark Class 31 covers fresh produce. Raw and unprocessed agricultural, aquacultural, horticultural, and forestry products, live animals, fresh fruits and vegetables, seeds, and natural plants.
Class 31 includes: Fresh fruit, Vegetables, Seeds, Live animals, Plants. This is one of the 34 goods classes in the Nice Classification system.
There are 72,543 UK trademarks in Class 31, of which 42,585 are currently active and 29,958 are inactive.
UK IPO: £205 for the first class. EUIPO: €850 for one class. USPTO: $250–$350 per class. Additional classes are discounted. Use our cost calculator for a precise estimate.