CHIQUITA
CHIQUITA is a strong Class 31 example because the mark is closely tied to fresh fruit and produce, especially bananas. It is widely recognised and gives the page a clear grocery-and-agriculture connection.
UK IPO Record
- Application Number
- UK00910649796
- Word Mark
- CHIQUITA
- Status
- Registered
- Applied
- 16 February 2012
- Registered
- 13 July 2012
- Next Renewal
- 16 February 2032
- Owner
- Chiquita Brands L.L.C.
- Nice Classes
- Class 25
Brand History & Trademark Analysis
CHIQUITA is a strong Class 31 example because the mark is closely tied to fresh fruit and produce, especially bananas. It is widely recognised and gives the page a clear grocery-and-agriculture connection. That helps make the class easier for users to understand.
Nice Class 31 covers fresh produce. View all Class 31 trademarks and case studies →
Historical Background
Chiquita was trademarked in 1947, though the company had begun affixing Miss Chiquita labels to bananas three years earlier. The mascot was created by illustrator Dik Browne. The company began affixing colourful stickers to individual bananas in 1963, creating one of the earliest examples of produce-level branding. In 2024, the EU Court dismissed Chiquita's efforts to trademark the oval label shape itself.