Trademark Class 35: Advertising & Retail
Advertising, business management, business administration, office functions, retail and wholesale services, and marketing consultancy.
What does Class 35 cover?
Trademark Class 35 is one of the 11 services classes in the Nice Classification system used internationally for trademark registration. This class covers advertising & retail.
Advertising, business management, business administration, office functions, retail and wholesale services, and marketing consultancy.
Examples of services in Class 35
- Advertising agencies
- Retail stores
- E-commerce
- Franchising
- Market research
Notable UK Trademarks in Class 35
These well-known brands have trademark registrations in Class 35 with the UK Intellectual Property Office, illustrating the range of services this class protects.
HARRODS
Harrods has been registered in the UK for retail services since the department store's founding by Charles Henry Harrod in London in 1849. The Harrods trademark covers not just the physical store on Brompton Road but als…
Read full case study →WPP
WPP has been registered in the UK for advertising and business services since Martin Sorrell acquired Wire and Plastic Products plc as a shell company in 1985 and transformed it into the world's largest advertising group…
Read full case study →YELLOW PAGES
Yellow Pages was registered in the UK for advertising and directory services and became one of the most recognised service marks in Britain through its memorable television advertising campaigns, including the 1983 'Fly …
Read full case study →LINKEDIN gives Class 35 a modern business-services angle through recruitment, networking and commercial promotion. The mark is widely recognised and helps the class feel current.
Read full case study →SAATCHI & SAATCHI
SAATCHI & SAATCHI adds agency prestige and advertising-history value to Class 35. The mark is especially useful on a class page because it signals creative services rather than directories or platforms alone.
Read full case study →AMAZON
Amazon's Class 35 registrations cover its core e-commerce marketplace, the online retail platform connecting millions of buyers and third-party sellers. The AMAZON mark in Class 35 is among the highest-traffic e-commerce…
Read full case study →Who files trademarks in Class 35?
Common applicants include businesses in the business & marketing sector. If your products or services fall within advertising & retail, you should consider filing in this class. Many brands also file in related classes for broader protection.
Top UK Trademark Attorneys for Class 35
These attorneys have the most UK IPO filings in Class 35 (Business & Marketing). Claim your profile to appear here as a Class 35 specialist.
View all attorneys filing in Class 35 →
UK Trademark Statistics for Class 35
As of the latest UK IPO data sync, there are 567,000 trademark applications and registrations in Class 35. 316,954 are currently active (registered), while 250,046 are inactive (expired, withdrawn, refused, or otherwise no longer in force). This makes Class 35 one of the most popular classes in the Nice Classification system for UK filings.
Filing costs for Class 35
UK IPO
£205 first classEUIPO
€850 first classUSPTO
$250–$350 per classUse our Filing Cost Calculator for a detailed estimate based on your specific requirements.
Related trademark classes
Brands filing in Class 35 often also file in these classes for more comprehensive protection:
Tech & Software
Software, Mobile appsClass 36Finance & Insurance
Banking, InsuranceClass 42Tech & SaaS
SaaS platforms, Software developmentFrequently Asked Questions
What is Trademark Class 35?
Trademark Class 35 covers advertising & retail. Advertising, business management, business administration, office functions, retail and wholesale services, and marketing consultancy.
What services are in Class 35?
Class 35 includes: Advertising agencies, Retail stores, E-commerce, Franchising, Market research. This is one of the 11 services classes in the Nice Classification system.
How many trademarks are registered in Class 35 in the UK?
There are 567,000 UK trademarks in Class 35, of which 316,954 are currently active and 250,046 are inactive.
How much does it cost to file in Class 35?
UK IPO: £205 for the first class. EUIPO: €850 for one class. USPTO: $250–$350 per class. Additional classes are discounted. Use our cost calculator for a precise estimate.