BIC
BIC gives Class 16 broad recognisability through pens, writing instruments and everyday stationery. The brand is simple, global and firmly rooted in the paper-and-office category.
UK IPO Record
- Application Number
- UK00916141905
- Word Mark
- BIC
- Status
- Registered
- Applied
- 7 December 2016
- Registered
- 10 April 2017
- Next Renewal
- 7 December 2026
- Owner
- SOCIETE BIC
- Nice Classes
- Class 35
Brand History & Trademark Analysis
BIC gives Class 16 broad recognisability through pens, writing instruments and everyday stationery. The brand is simple, global and firmly rooted in the paper-and-office category. That makes it excellent for SEO around pens, school supplies and office essentials.
Nice Class 16 covers paper & printed matter. View all Class 16 trademarks and case studies →
Historical Background
Marcel Bich purchased Laszlo Biro's ballpoint pen patent and refined the manufacturing process using Swiss watchmaking precision, launching the Bic Cristal in 1950. Bic expanded to the UK in August 1958. Bich deliberately dropped the H from his surname to avoid mispronunciation in English-speaking markets. While "biro" has become genericised in the UK as a term for any ballpoint pen, the Bic brand itself has maintained its trademark status.