HABITAT
Habitat has been registered in the UK for furniture and home furnishings since Terence Conran founded the first store on Fulham Road, London in 1964. The brand democratised modern design for the British middle class and was widely credited with transforming British taste in furniture.
UK IPO Record
Brand History & Trademark Analysis
Habitat has been registered in the UK for furniture and home furnishings since Terence Conran founded the first store on Fulham Road, London in 1964. The brand democratised modern design for the British middle class and was widely credited with transforming British taste in furniture. After a turbulent corporate history including Storehouse plc and IKEA ownership, the trademark now operates as an online-focused brand.
Nice Class 20 covers furniture. View all Class 20 trademarks and case studies →
Historical Background
Terence Conran founded Habitat on 11 May 1964 on Fulham Road, London. When Habitat expanded to the United States in 1977, the chain could not use the "Habitat" name due to a prior trademark registration and operated instead as "The Conran Shop." Conran reacquired the business in 1980 and took it public in 1981.