LEGO
LEGO is one of the strongest trade marks in Class 28 because it is globally famous, visually distinctive and strongly tied to toys and creative play. The mark gives the page instant recognition and huge search relevance. It also brings brand-story value through decades of category leadership.
UK IPO Record
Trademark Classification
Nice Class 28 covers games & sporting goods. View all Class 28 trademarks and case studies →
Brand History & Trademark Analysis
Lego was founded in 1932 by Ole Kirk Christiansen in Billund, Denmark. The name derives from the Danish phrase "leg godt" meaning "play well." The modern interlocking brick was introduced in 1958. Following the expiry of its design patents in 1978, Lego has relied increasingly on trademark law to protect against clone products, pursuing competitors such as Mega Bloks across multiple jurisdictions.