LLOYD'S
Lloyd's of London has been registered in the UK for insurance services, with roots tracing to Edward Lloyd's coffee house in Tower Street in the 1680s. The Lloyd's name became synonymous with insurance worldwide, covering marine, aviation, and catastrophe risks. The trademark is protected and administered by the Corporation of Lloyd's, which maintains strict control over its use to preserve the mark's association with the specialist insurance marketplace.
UK IPO Record
Trademark Classification
It adds trust, relevance and recognisable domestic context.
Nice Class 36 covers financial services. View all Class 36 trademarks and case studies →
Brand History & Trademark Analysis
Lloyd's of London grew from Edward Lloyd's coffee house near the River Thames in the 1680s, where merchants and underwriters gathered to exchange shipping intelligence. In 1871, the Lloyd's Act formalised the Society of Lloyd's as a corporation. The Lloyd's Building on Lime Street, designed by Richard Rogers and opened in 1986, became a Grade I listed building within a decade, making it one of the fastest buildings in the UK to achieve that status.