LURPAK
Lurpak has been registered in the UK for butter and dairy products since Arla Foods introduced it to the British market. The brand rapidly became the UK's best-selling branded butter, displacing domestic brands. Lurpak's UK trademark history illustrates how a foreign brand can achieve dominant market recognition through consistent trademark positioning and marketing investment in the UK.
UK IPO Record
Trademark Classification
Nice Class 29 covers meat & dairy. View all Class 29 trademarks and case studies →
Brand History & Trademark Analysis
Lurpak was created by the Danish Dairy Board in 1901 to standardise and certify the quality of Danish butter exports. The name derives from the lur, the ancient Nordic horn, which forms the centrepiece of its registered figurative trademark. Arla Foods began marketing Lurpak in the UK in the 1970s, and the brand's distinctive silver packaging became among the most recognised dairy liveries in British supermarkets.