Amazon

Legal Entities

• Amazon Technologies, Inc.

Overview

Amazon.com, Inc. began in 1994 in Seattle as an online bookstore before becoming a global e-commerce, cloud computing, and devices company, now headquartered in Arlington, Virginia.

In the UK, Amazon's marks span marketplace services, Prime, Alexa, and Kindle, with heavy Classes 35, 9, and 38 presence. Its portfolio illustrates how logistics and software services require layered brand protection beyond retail word marks.

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