Asda

Legal Entities

• ASDA STORES LIMITED

Overview

Asda Stores Limited traces its roots to the 1940s in Yorkshire, with the Asda name adopted in 1965 from Associated Dairies and the Asquith supermarket chain. It is one of the United Kingdom's largest grocery retailers and is headquartered in Leeds. Asda's trademark portfolio supports a nationwide store estate, private label ranges, and loyalty and e-commerce services.

Well-known house brands and sub-brands sit alongside the core Asda word mark and device marks, typically registered under Nice classifications for retail services, foodstuffs, and household goods. Brand protection focuses on preventing lookalike packaging and domain confusion, and on defending distinctive get-up for fuel, George clothing, and online grocery platforms.

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