Mercedes-Benz Group

Legal Entities

• Mercedes-Benz Group AG

Overview

Mercedes-Benz Group AG (formerly Daimler AG) is headquartered in Stuttgart, Germany, with roots in Carl Benz and Gottlieb Daimler's late nineteenth century automobiles. The group has reshaped divisions, including trucks and mobility services spin-offs over time.

UK marks strongly feature the Mercedes-Benz star and AMG performance branding across vehicles and retail services. Automotive trademark strategy commonly spans finance marks and authorised repair certification labels.

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