Sainsbury's

Legal Entities

• J SAINSBURY PLC

Overview

J Sainsbury plc was founded in 1869 by John James Sainsbury with a small dairy shop in London and is headquartered in London. It is one of the United Kingdom's largest supermarket groups, operating Sainsbury's supermarkets and Argos catalogue retail.

Trade marks protect the Sainsbury's word mark, orange stripe livery, Taste the Difference, Nectar-related branding with partners, and Tu clothing. Brand protection focuses on private label lookalikes, fuel forecourt marks, and digital wallet names.

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