Shell

Legal Entities

• SHELL BRANDS INTERNATIONAL AG
• Shell International Petroleum Company Limited

Overview

Shell plc traces the Shell Transport and Trading Company to Marcus Samuel's 1830s London shipping interests, later merging into Royal Dutch Shell in 1907, now simplified as Shell, headquartered in London. It is a major energy and petrochemicals group.

UK trademark registration prominently features the yellow-and-red shell device across fuels and convenience retail. Colour combination marks can be difficult to register, making Shell's long acquired distinctiveness a textbook UK and EU case study context.

Notable Trademarks in Our Wiki

The following Shell trademarks have detailed case studies in the Trademark Wiki:

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