Mars (incl. Wrigley)

Legal Entities

• Mars, Incorporated
• Mars Petcare UK
• Mars Wrigley Confectionery UK Limited
• Wrigley Candy UK
• WM. WRIGLEY JR. COMPANY

Overview

Mars, Incorporated traces to Franklin Clarence Mars in 1911 in Tacoma, Washington, later McLean, Virginia, as a family-owned confectionery and pet care giant. It acquired Wrigley in 2008, integrating chewing gum with chocolate and snacks.

UK marks include Mars, Snickers, Twix, M&M's, and Wrigley lines such as Extra, spanning Class 30 and related retail branding. The combination illustrates how shelf-stable confectionery companies defend shape marks and pack configurations where registrability permits.

Notable Trademarks in Our Wiki

The following Mars (incl. Wrigley) trademarks have detailed case studies in the Trademark Wiki:

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