PREMIER LEAGUE
The Premier League trademark has been registered in the UK for entertainment and sporting services since the league's formation in 1992 when the First Division clubs broke away from the Football League. The trademark covers broadcasting rights, licensing, and entertainment services that generate billions of pounds annually.
UK IPO Record
Brand History & Trademark Analysis
The Premier League trademark has been registered in the UK for entertainment and sporting services since the league's formation in 1992 when the First Division clubs broke away from the Football League. The trademark covers broadcasting rights, licensing, and entertainment services that generate billions of pounds annually. It is one of the most commercially valuable service marks in world sport and a cornerstone of Britain's cultural export industry.
It is one of the most commercially valuable service marks in world sport and a cornerstone of Britain's cultural export industry.
Nice Class 41 covers education & entertainment. View all Class 41 trademarks and case studies →
Historical Background
The Premier League was formally established on 20 February 1992. The lion device trademark — a snarling lion holding a football — was first registered alongside the "FA Premier League" word mark. The league pursued a series of high-profile piracy cases from the 2010s onwards, including successful applications to UK courts for blocking orders against websites streaming Premier League matches without authorisation. In 2016, the Premier League received a then-record UK court order against 44 IPTV box sellers for trademark and copyright infringement.