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Notable UK Trademark
ROLEX
ROLEX is one of the most powerful Class 14 marks in the world and an obvious fit for a page about watches and luxury goods. The brand signals longevity, aspiration and tight control of brand identity.
Classes14
StatusRegistered
On the register21+ years
Current ownerROLEX PROMOTIONS, S.A.
UK IPO Record
- Application Number
- UK00901793157
- Word Mark
- ROLEX
- Status
- Registered
- Applied
- 4 August 2000
- Registered
- 5 April 2005
- Next Renewal
- 4 August 2030
- Owner
- ROLEX PROMOTIONS, S.A.
- Nice Classes
- Class 1, Class 2, Class 3, Class 4, Class 5, Class 6, Class 7, Class 8, Class 9, Class 10, Class 11, Class 12, Class 13, Class 15, Class 16, Class 18, Class 20, Class 21, Class 22, Class 23, Class 24, Class 25, Class 26, Class 27, Class 28, Class 30, Class 34, Class 35
Brand History & Trademark Analysis
ROLEX is one of the most powerful Class 14 marks in the world and an obvious fit for a page about watches and luxury goods. The brand signals longevity, aspiration and tight control of brand identity. It gives the page premium authority and enormous search relevance.
Nice Class 14 covers jewellery & watches. View all Class 14 trademarks and case studies →
Historical Background
Hans Wilsdorf and Alfred Davis founded Rolex in London in 1905 as Wilsdorf & Davis, registering the Rolex name as a trademark in 1908. The company relocated to Geneva in 1919. Wilsdorf reportedly chose the name "Rolex" because it was short, easy to pronounce in any language, and could fit on a watch dial. Rolex holds several shape trademarks including the Oyster case design and the Submariner bezel, and is one of the most counterfeited luxury brands in the world, prompting extensive UK customs enforcement actions.