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Notable UK Trademark
SKY
Sky has been registered in the UK for broadcasting and telecommunications services since the satellite television service launched in 1989. The trademark was the subject of a long-running dispute with Microsoft over the 'SkyDrive' cloud storage name, which Microsoft was ultimately forced to rebrand as 'OneDrive' in 2014.
Classes38
StatusRegistered
On the register4+ years
Current ownerSky Limited
UK IPO Record
- Application Number
- UK00002534537
- Word Mark
- sky
- Status
- Registered
- Applied
- 2 December 2009
- Registered
- 15 April 2022
- Next Renewal
- 2 December 2029
- Owner
- Sky Limited
- Nice Classes
- Class 3, Class 4, Class 7, Class 9, Class 11, Class 12, Class 16, Class 17, Class 18, Class 21, Class 25, Class 28, Class 35, Class 36, Class 37, Class 38, Class 39, Class 40, Class 41, Class 42, Class 43, Class 44, Class 45
Brand History & Trademark Analysis
Sky has been registered in the UK for broadcasting and telecommunications services since the satellite television service launched in 1989. The trademark was the subject of a long-running dispute with Microsoft over the 'SkyDrive' cloud storage name, which Microsoft was ultimately forced to rebrand as 'OneDrive' in 2014. The case demonstrated how a strong UK trademark can prevail against a far larger tech company.
The case demonstrated how a strong UK trademark can prevail against a far larger tech company.
Nice Class 38 covers telecommunications. View all Class 38 trademarks and case studies →
Historical Background
British Sky Broadcasting (BSkyB) launched its satellite service on 5 February 1989. Sky shortened its trading name to simply "Sky" in 2014. Comcast completed its acquisition of Sky plc in October 2018 for £30.6 billion. Sky's trademark enforcement extends beyond the SkyDrive dispute: the company has opposed trademark applications containing "Sky" from several smaller businesses in the UK and EU, including a 2020 case against SkyKick, which the UK Supreme Court ruled was not bad-faith registration despite Sky's overly broad filing.