SLAZENGER
Slazenger has been registered in the UK for sporting goods since the company was founded in Manchester in 1881. The brand has been the official ball supplier for the Wimbledon Championships since 1902, one of the longest-running sponsorship agreements in sporting history. This unbroken 120-plus year association with Wimbledon makes the Slazenger trademark uniquely intertwined with British tennis heritage.
UK IPO Record
- Application Number
- UK00913596341
- Word Mark
- SLAZENGER
- Status
- Registered
- Applied
- 22 December 2014
- Registered
- 25 June 2015
- Next Renewal
- 22 December 2034
- Owner
- SLAZENGERS LIMITED
- Nice Classes
- Class 3, Class 5, Class 9, Class 11, Class 12, Class 14, Class 16, Class 18, Class 24, Class 25, Class 28, Class 30, Class 32, Class 35
Trademark Classification
Nice Class 28 covers games & sporting goods. View all Class 28 trademarks and case studies →
Brand History & Trademark Analysis
Ralph Slazenger founded the company in 1881. The Wimbledon supply relationship dates to 1902, making it the longest continuously running sports equipment sponsorship in history. The panther device, a crouching black panther, became the brand's registered figurative trademark and was introduced in the twentieth century. Dunlop acquired Slazenger in 1959, and the brand subsequently passed through BTR plc and Sports Direct International, which owns it today.