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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
THE STANDARD
Application UK00000144099 · Dead
Quick Facts
| Application Number | UK00000144099 |
| Status | Dead |
| Owner | The British Millerain Co. Ltd. |
| Filed | 1934-08-15 |
| Registered | 1934-08-15 |
| Renewal Due | 2004-08-15 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
THE STANDARD has a current status of Dead.
Mark Details (as filed at the IPO)
Disclaimer
Registration of this Trade Mark shall give no right to the exclusive use of the words "The Standard".
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 24 — Textiles
Piece goods, waterproofed or not waterproofed, composed wholly or mainly of cotton.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 03.11.01 — Animals
Timeline
- Filed: 1934-08-15
- First published: 1934-12-12 (Journal 2959)
- Registered: 1934-08-15
- Renewal due: 2004-08-15
About This Trademark
'THE STANDARD' is a dead trademark on the UK IPO register, owned by The British Millerain Co. Ltd.. The application (UK00000144099) was filed on 15 August 1934 and registered on 15 August 1934. The registration is set to expire on 15 August 2004.
This mark is recorded under Class 24 (textiles & textile substitutes).
The trademark is represented by Wilson Gunn.
Frequently Asked Questions
Who owns UK trademark UK00000144099 ('THE STANDARD')?
UK trademark UK00000144099 for the mark 'THE STANDARD' in Class 24 is recorded on the UK IPO register as owned by The British Millerain Co. Ltd.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00000144099 currently a registered trademark?
No — the UK IPO records the status of UK trademark UK00000144099 for the mark 'THE STANDARD' as dead.
Which goods or services does UK trademark UK00000144099 cover?
UK trademark UK00000144099 for the mark 'THE STANDARD' is registered in Class 24 (textiles & textile substitutes). The filed specification reads: Class 24: Piece goods, waterproofed or not waterproofed, composed wholly or mainly of cotton.
When was UK trademark UK00000144099 filed?
UK trademark UK00000144099 for the mark 'THE STANDARD' was filed at the UK IPO on 15 August 1934 and registered on 15 August 1934.
When was UK trademark UK00000144099 published?
The UK IPO first published / advertised UK trademark UK00000144099 for the mark 'THE STANDARD' on 12 December 1934.
When does UK trademark UK00000144099 need to be renewed?
UK trademark UK00000144099 for the mark 'THE STANDARD' is currently recorded as valid until 15 August 2004, at which point it will need to be renewed with the UK IPO to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "THE STANDARD" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| The Standard | 2304118 | lapsed | 2022-09-29 |
| THE STANDARD | 2274525 | lapsed | 2022-06-03 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| The Unbreakable Standard | 2609761 | published | 2025-12-05 |
| The Neurodivergent Creative Accessibility Standard | 2605074 | published | 2025-11-19 |
| ABSA Gold Standard Thermal Performance Assessor | 2530160 | protected | 2025-03-24 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.