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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
ASSURANCE
Application UK00000367530 · Dead
Quick Facts
| Application Number | UK00000367530 |
| Status | Dead |
| Owner | Swedish Match Industries Aktiebolag |
| Filed | 1915-05-20 |
| Registered | 1915-05-20 |
| Renewal Due | 1999-05-20 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
ASSURANCE has a current status of Dead.
Mark Details (as filed at the IPO)
Mark description / limitation
The Applicants agree not to use this mark in the commonwealth of Australia and New Zealand. As regards the right to use the mark in the commonwealth of Australia and New Zealand, see Trade Mark No. 369600.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 34 — Tobacco
Matches.
Timeline
- Filed: 1915-05-20
- First published: 1915-11-17 (Journal 1964)
- Registered: 1915-05-20
- Renewal due: 1999-05-20
About This Trademark
'ASSURANCE' is a dead trademark on the UK IPO register, owned by Swedish Match Industries Aktiebolag. The application (UK00000367530) was filed on 20 May 1915 and registered on 20 May 1915. The registration is set to expire on 20 May 1999.
This mark is recorded under Class 34 (tobacco, smoking articles & matches), specifically covering: The Applicants agree not to use this mark in the commonwealth of Australia and New Zealand. As regards the right to use the mark in the commonwealth of Australia and New Zealand, see Trade Mark No. 369600.
The trademark is represented by IPOA LIMITED.
Frequently Asked Questions
Who owns 'ASSURANCE'?
According to the UK IPO register, 'ASSURANCE' is owned by Swedish Match Industries Aktiebolag.
Is 'ASSURANCE' currently a registered trademark?
No — the UK IPO records the status of 'ASSURANCE' as dead.
What goods or services does 'ASSURANCE' cover?
'ASSURANCE' is registered in Class 34 (tobacco, smoking articles & matches). The filed specification reads: Class 34: Matches.
When was 'ASSURANCE' first filed?
The application for 'ASSURANCE' was filed on 20 May 1915 and the trademark was registered on 20 May 1915.
When was 'ASSURANCE' first published?
The UK IPO first published / advertised 'ASSURANCE' on 17 November 1915.
When does 'ASSURANCE' need to be renewed?
The current registration of 'ASSURANCE' is recorded as valid until 20 May 1999, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "ASSURANCE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| DIAN DEED INTEGRITY ASSURANCE NETWORK | 99678546 | 630 | 2026-03-02 |
| THE CHAMPION 7 BEST IN QUALITY ASSURANCE | 99647159 | 630 | 2026-02-11 |
| EMBURSE ASSURANCE | 99645161 | 630 | 2026-02-10 |
| CERTIFIED AI ASSURANCE AUDITOR | 99628292 | 630 | 2026-02-02 |
| SEBA – SCALABLE EXPERT BARRIER ASSURANCE | 99626022 | 630 | 2026-01-30 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| FOOD SAFETY CULTURE ASSURANCE | 2633328 | published | 2026-03-06 |
| Assurance First Aid Kits | 2607764 | accepted | 2025-12-04 |
| GATEWAY ASSURANCE | 2409736 | published | 2023-11-30 |
| Ongoing Compliance Assurance | 2365543 | lapsed | 2023-06-20 |
| JERSEY ASSURANCE | 1976307 | protected | 2018-12-18 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.