Loading...
Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
AS YOU LIKE IT
Application UK00000411435 · Registered
Quick Facts
| Application Number | UK00000411435 |
| Status | Registered |
| Owner | Whitworth Bros. Limited |
| Filed | 1921-01-11 |
| Registered | 1921-01-11 |
| Renewal Due | 2035-01-11 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. AS YOU LIKE IT is currently a registered UK trademark, with renewal due on 2035-01-11. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 30 — Coffee, Tea & Bakery
Flour.
Timeline
- Filed: 1921-01-11
- First published: 1921-07-27 (Journal 2261)
- Registered: 1921-01-11
- Renewal due: 2035-01-11
About This Trademark
'AS YOU LIKE IT' is a registered trademark on the UK IPO register, owned by Whitworth Bros. Limited. The application (UK00000411435) was filed on 11 January 1921 and registered on 11 January 1921. The registration is set to expire on 11 January 2035.
This mark is recorded under Class 30 (coffee, tea, baked goods & confectionery).
The trademark is represented by Serjeants LLP.
Frequently Asked Questions
Who owns 'AS YOU LIKE IT'?
According to the UK IPO register, 'AS YOU LIKE IT' is owned by Whitworth Bros. Limited.
Is 'AS YOU LIKE IT' currently a registered trademark?
Yes — 'AS YOU LIKE IT' is recorded as registered on the UK IPO register.
What goods or services does 'AS YOU LIKE IT' cover?
'AS YOU LIKE IT' is registered in Class 30 (coffee, tea, baked goods & confectionery). The filed specification reads: Class 30: Flour.
When was 'AS YOU LIKE IT' first filed?
The application for 'AS YOU LIKE IT' was filed on 11 January 1921 and the trademark was registered on 11 January 1921.
When was 'AS YOU LIKE IT' first published?
The UK IPO first published / advertised 'AS YOU LIKE IT' on 27 July 1921.
When does 'AS YOU LIKE IT' need to be renewed?
The current registration of 'AS YOU LIKE IT' is recorded as valid until 11 January 2035, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "AS YOU LIKE IT" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| AS YOU LIKE IT | 87138370 | 606 | 2016-08-15 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| "TŪB.I.G.", SPELLED PHONETICALLY WITH A MACRON OVER THE "U" TO REPRESENT "TOO", WITH PERIODS BETWEEN THE LETTERS BIG WHICH STANDS AS AN ACRONYM FOR BECOMING AND INCREASINGLY GREAT, BECOME INCREASINGLY GREAT, BECOMING AND INCREASINGLY GIFTED, BECOMING INCREASINGLY GREAT. INCLUDED AROUND THE TŪB.I.G BRAND ARE SLOGANS FROM THE "THE TŪB.I.G. COLLECTION", INCLUDING BUT NOT LIMITED TO, MY BLACKNESS IS TŪB.I.G., BLACK, BOLD, BEAUTIFUL, AND JUST TŪB.I.G., I’M TŪB.I.G. FOR SMALL TALK, I’M TŪB.I.G. FOR LITTLE YOU, I’M TŪB.I.G. FOR THIS INJUSTICE, I’M TŪB.I.G. TO HATE, I’M TŪB.I.G. NOT TO SUCCEED, I’M JUST TŪB.I.G. FOR YOU I’M TŪB.I.G. TO THINK SMALL, I’M TŪB.I.G. FOR SMALL THINKING, I’M TŪB.I.G. NOT TO BE GREAT!, IT’S NOT YOU, IT’S ME. I’M TŪB.I.G., I WOKE UP TŪB.I.G., THIS IS WHAT TŪB.I.G. LOOKS LIKE, WHY FEAR, WHEN YOUR FAITH IS TŪB.I.G., MORE THAN ENOUGH, YOU’RE TŪB.I.G., I’M TŪB.I.G. TO GIVE UP!, I’M TŪB.I.G. TO FAIL! YOU’RE BUILDING A LEGACY THAT’S TŪB.I.G. TO CONTAIN, I’M BUILDING A LEGACY THAT’S TŪB.I.G. TO CONTAIN, WHAT DOESN’T KILL ME, MAKES ME TŪB.I.G., MY SHINE IS TŪB.I.G., YOUR VOICE IS TŪB.I.G. TO REMAIN SILENT, START SMALL, THINK TŪB.I.G., MY VISION IS TŪB.I.G., KEEP YOUR VISION CLEAR AND TŪB.I.G., TŪB.I.G. NOT TO BE A DOCTOR, TŪB.I.G. NOT TO BE A LAWYER, TŪB.I.G. NOT TO BE A LEADER, TŪB.I.G. NOT TO BE AN ENGINEER, TŪB.I.G. NOT TO EDUCATE THE NEXT WORLD CHANGER, TŪB.I.G. NOT TO OWN MY OWN YOUR STORY IS TŪB.I.G., PRIDE THAT’S TŪB.I.G., MY ANCESTORS MADE ME TŪB.I.G., A POWER INSIDE THAT IS TŪB.I.G., DREAM TŪB.I.G. OR STAY HOME, THINK BIG. TŪB.I.G., BIG CHANGE STARTS WITH BEING TŪB.I.G., DREAM TŪB.I.G. SING LOUD, BORN FOR MOMENTS THAT ARE TŪB.I.G., SOME WON’T UNDERSTAND WHEN YOUR PURPOSE IS TŪB.I.G., I HAVE A TŪB.I.G. GRIND, I HAVE A TŪB.I.G. KIND OF GRIND, I’M TŪB.I.G. DAWG!, THAT TŪB.I.G. ENERGY | 99486473 | 622 | 2025-11-08 |
| CRUSH AS YOU LIKE IT | 99294590 | 688 | 2025-07-21 |
| "CHEECH" CONCEPT OVERVIEW TERM: CHEECH DEFINITION: A UNIVERSAL, MULTIFUNCTIONAL WORD THAT CAN REPLACE OR REPRESENT ANY NOUN, VERB, ADJECTIVE, OR EXPRESSION BASED ON CONTEXT. CORE CONCEPT: CHEECH IS EVERYTHING. IT’S FLEXIBLE AND ADAPTABLE TO ALL FORMS OF SPEECH USED AS A PLACEHOLDER, A VIBE, OR A FULL EXPRESSION OF MEANING.USAGE EXAMPLES AS A VERB: “I’M GOING TO CHEECH THE CAR REAL QUICK.” “WE WERE JUST CHEECHING AROUND ALL DAY.” AS A NOUN: “PASS ME THE CHEECH, WOULD YA?” “THIS IS MY FAVORITE CHEECH.” AS AN ADJECTIVE: “THAT WAS A CHEECH MOMENT.” “YOU LOOK SUPER CHEECH TODAY.” AS AN EXPRESSION/INTERJECTION: “CHEECH! THAT WAS CLOSE.” “WELL, CHEECH ME SIDEWAYS.” AS A PLACEHOLDER WORD: “I’M GOING TO BRUSH THE CHEECHES.” (TEETH, ETC.) “I’M HEADING BACK TO SWEET CHEECH.” (HOME, BED, ETC.)LINGUISTIC FLEXIBILITY TENSES: PRESENT: CHEECH PAST: CHEECHED FUTURE: WILL CHEECH PERSONS: FIRST PERSON: “I CHEECH EVERY MORNING.” SECOND PERSON: “YOU CHEECHED IT YESTERDAY.” THIRD PERSON: “HE/SHE/THEY CHEECHES LIKE A PRO.” PLURALIZATION: “SO MANY CHEECHES IN ONE PLACE." CORE IDENTITY PHILOSOPHY:CHEECH REPRESENTS BOUNDLESS EXPRESSION, PLAYFUL, ABSTRACT, AND COMMUNAL. IT’S NOT JUST A WORD; IT’S A VIBE, A LIFESTYLE, AND A LANGUAGE TOOL. TONE:CASUAL, FRIENDLY, UNIVERSAL, ADAPTIVE, AND HUMOROUS | 99212056 | 622 | 2025-05-31 |
| I AM SEASONED, WHAT IS A SEASONED WOMAN? SHE IS SPIRITED, SEXY, AND SENSUOUS.SHE GIVES HER HEART TOTALLY BUT HAS NO PROBLEM RETRIEVING IT WHEN SHE FEELS SHE HAS BEEN WRONG. SHE HAS LIVED SEVERAL LIVES AND CONTINUES TO THRIVE AND GROWIN ALL WAYS. HER LIFE EXPERIENCES HAVE BEEN A ROLLERCOASTER OF A RIDE WITH HIGHS AND LOWS.BUT SHE CONTINUES TO RISE LIKE THE PHOENIX. SHE IS A NURTURER AND A COUNSELOR BUT BE CAREFUL, SHE WILL TELL YOU THE TRUTH WHETHER YOU LIKE IT OR NOT. SHE IS SPIRITUALLY GUIDED AND SEEKS NEW ADVENTURES IN HER LIFE AS SHE MATURES GRACEFULLY. THIS IS A SEASONED WOMEN! BY LYNDA BECK | 97907506 | 606 | 2023-04-26 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.