Loading...
Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
HIRES
Application UK00000423844 · Expired
Quick Facts
| Application Number | UK00000423844 |
| Status | Expired |
| Owner | European Refreshments Unlimited Company |
| Filed | 1922-02-27 |
| Registered | 1922-02-27 |
| Renewal Due | 2026-02-27 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
HIRES has a current status of Expired.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 32 — Non-Alcoholic Beverages
A non-aerated, non-medicated, non-aerated beverage, made from roots, barks and herbs and sweetened with sugar.
Timeline
- Filed: 1922-02-27
- First published: 1922-05-03 (Journal 2301)
- Registered: 1922-02-27
- Renewal due: 2026-02-27
About This Trademark
'HIRES' is a expired trademark on the UK IPO register, owned by European Refreshments Unlimited Company. The application (UK00000423844) was filed on 27 February 1922 and registered on 27 February 1922. The registration is set to expire on 27 February 2026.
This mark is recorded under Class 32 (beers & non-alcoholic beverages).
The trademark is represented by White & Case LLP.
Frequently Asked Questions
Who owns 'HIRES'?
According to the UK IPO register, 'HIRES' is owned by European Refreshments Unlimited Company.
Is 'HIRES' currently a registered trademark?
No — the UK IPO records the status of 'HIRES' as expired.
What goods or services does 'HIRES' cover?
'HIRES' is registered in Class 32 (beers & non-alcoholic beverages). The filed specification reads: Class 32: A non-aerated, non-medicated, non-aerated beverage, made from roots, barks and herbs and sweetened with sugar.
When was 'HIRES' first filed?
The application for 'HIRES' was filed on 27 February 1922 and the trademark was registered on 27 February 1922.
When was 'HIRES' first published?
The UK IPO first published / advertised 'HIRES' on 3 May 1922.
When does 'HIRES' need to be renewed?
The current registration of 'HIRES' is recorded as valid until 27 February 2026, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "HIRES" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. Same-owner matches are flagged where applicant names align across offices.
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| The thread between Australias most successful companies and their key hires | 1326742 | lapsed | 2009-10-19 | — |
| Berga HiRes | 792858 | ceased | 1999-05-03 | — |
Similar names
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| HIRESPY | 2413740 | protected | 2023-12-19 | — |
| HIRESPY | 2309403 | protected | 2022-10-26 | — |
| hireseeking | 1943373 | protected | 2018-07-24 | — |
Data Source
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.