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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
VELVEETA
Application UK00000583283 · Registered
Quick Facts
| Application Number | UK00000583283 |
| Status | Registered |
| Owner | Kraft Foods Group Brands LLC |
| Filed | 1938-02-04 |
| Registered | 1938-02-04 |
| Renewal Due | 2028-02-04 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. VELVEETA is currently a registered UK trademark, with renewal due on 2028-02-04. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Timeline
- Filed: 1938-02-04
- First published: 1938-03-23 (Journal 3130)
- Registered: 1938-02-04
- Renewal due: 2028-02-04
About This Trademark
'VELVEETA' is a registered trademark on the UK IPO register, owned by Kraft Foods Group Brands LLC. The application (UK00000583283) was filed on 4 February 1938 and registered on 4 February 1938. The registration is set to expire on 4 February 2028.
This mark is recorded under multiple classes: Class 5 (pharmaceuticals & medical preparations); Class 29 (meat, fish, preserved foods & dairy).
The trademark is represented by Bird & Bird LLP.
Frequently Asked Questions
Who owns 'VELVEETA'?
According to the UK IPO register, 'VELVEETA' is owned by Kraft Foods Group Brands LLC.
Is 'VELVEETA' currently a registered trademark?
Yes — 'VELVEETA' is recorded as registered on the UK IPO register.
Which Nice classes is 'VELVEETA' registered under?
'VELVEETA' is recorded in Class 5 (pharmaceuticals & medical preparations); Class 29 (meat, fish, preserved foods & dairy). The filed specification reads: Class 5: Preparations made from cheese, all for infants' and invalids' use, or for dietetic purposes. | Class 29: Cheese and preparations made from cheese.
When was 'VELVEETA' first filed?
The application for 'VELVEETA' was filed on 4 February 1938 and the trademark was registered on 4 February 1938.
When was 'VELVEETA' first published?
The UK IPO first published / advertised 'VELVEETA' on 23 March 1938.
When does 'VELVEETA' need to be renewed?
The current registration of 'VELVEETA' is recorded as valid until 4 February 2028, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks with the same or a similar name as "VELVEETA" have been found on the following foreign registers. Same-owner matches are flagged where the applicant names align across offices.
US — United States (USPTO)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| VELVEETA | 99592663 | 630 | 2026-01-13 | Yes |
| VELVEETA | 97448054 | 606 | 2022-06-08 | Yes |
| VELVEETA | 97446853 | 606 | 2022-06-07 | Yes |
| VELVEETA | 86836067 | 710 | 2015-12-01 | Yes |
| VELVEETA CHEESY SKILLETS | 85461206 | 710 | 2011-11-01 | Yes |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| VELVEETA | 69063 | protected | 1936-10-12 | Yes |
Data Source
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.