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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
MAx Factor
Application UK00000615871 · Registered
Quick Facts
| Application Number | UK00000615871 |
| Status | Registered |
| Owner | Noxell Corporation |
| Filed | 1941-08-14 |
| Registered | 1941-08-14 |
| Renewal Due | 2034-08-14 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. MAx Factor is currently a registered UK trademark, with renewal due on 2034-08-14. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 3 — Cosmetics & Cleaning
Face powder, face creams, make up and make up remover, spirit gums, collodion, toupee tape, tooth enamel, toilet soap, eyebrow pencils and eyelash colouring, rouge, cold cream, talcum powder, solid and liquid brilliantine, lip sticks, lip gloss and pomades, preparations for the hair, eye shadow, lotions, eau-de-cologne and toilet waters, astringent lotions and creams, make up blenders, sun tan oil; all being goods for toilet use or for use in theatrical, motion picture, television, or photography make up.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 27.08.00 — Forms of writing, numerals
Timeline
- Filed: 1941-08-14
- First published: 1942-12-23 (Journal 3378)
- Registered: 1941-08-14
- Renewal due: 2034-08-14
About This Trademark
'MAx Factor' is a registered trademark on the UK IPO register, owned by Noxell Corporation. The application (UK00000615871) was filed on 14 August 1941 and registered on 14 August 1941. The registration is set to expire on 14 August 2034.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
The trademark is represented by Novagraaf UK (Manchester).
Frequently Asked Questions
Who owns 'MAx Factor'?
According to the UK IPO register, 'MAx Factor' is owned by Noxell Corporation.
Is 'MAx Factor' currently a registered trademark?
Yes — 'MAx Factor' is recorded as registered on the UK IPO register.
What goods or services does 'MAx Factor' cover?
'MAx Factor' is registered in Class 3 (cosmetics, cleaning preparations & perfumery). The filed specification reads: Class 3: Face powder, face creams, make up and make up remover, spirit gums, collodion, toupee tape, tooth enamel, toilet soap, eyebrow pencils and eyelash colouring, rouge, cold cream, talcum powder, solid and liquid brilliantine, lip sticks, lip gloss and pomades, preparations for the hair, eye shadow, lotions, ea…
When was 'MAx Factor' first filed?
The application for 'MAx Factor' was filed on 14 August 1941 and the trademark was registered on 14 August 1941.
When was 'MAx Factor' first published?
The UK IPO first published / advertised 'MAx Factor' on 23 December 1942.
When does 'MAx Factor' need to be renewed?
The current registration of 'MAx Factor' is recorded as valid until 14 August 2034, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "MAx Factor" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| MAX FACTORSame applicant | 97617191 | 731 | 2022-10-03 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| THE MAX FACTOR PODCAST | 97856985 | 654 | 2023-03-25 |
| HOLLYWOOD MUSEUM IN THE HISTORIC MAX FACTOR BUILDING | 90780753 | 700 | 2021-06-17 |
| MAX FACTORY | 86553242 | 800 | 2015-03-04 |
| MAX FACTOR XPERTSame applicant | 86086666 | 606 | 2013-10-09 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| MAX FACTOR | 1532935 | protected | 2012-12-21 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| MAX FACTOR LASH CROWNSame applicant | 1774303 | protected | 2016-06-01 |
| MAX FACTOR AGELESS ELIXIR MIRACLESame applicant | 1714320 | ceased | 2015-08-13 |
| MAX FACTOR EYE BRIGHTENING | 1507315 | cancelled | 2012-08-07 |
| MAX FACTOR LIQUID EFFECTSame applicant | 1377275 | ceased | 2010-08-10 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.