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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
DECISION
Application UK00000635316 · Dead
Quick Facts
| Application Number | UK00000635316 |
| Status | Dead |
| Owner | Unilever Plc |
| Company Number | 00041424 |
| Filed | 1945-02-26 |
| Registered | 1945-02-26 |
| Renewal Due | 2008-02-26 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
DECISION has a current status of Dead.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 3 — Cosmetics & Cleaning
Perfumery.
Timeline
- Filed: 1945-02-26
- First published: 1945-10-03 (Journal 3523)
- Registered: 1945-02-26
- Renewal due: 2008-02-26
About This Trademark
'DECISION' is a dead trademark on the UK IPO register, owned by Unilever Plc. The application (UK00000635316) was filed on 26 February 1945 and registered on 26 February 1945. The registration is set to expire on 26 February 2008.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
The trademark is represented by Baker & McKenzie LLP.
Frequently Asked Questions
Who owns UK trademark UK00000635316 ('DECISION')?
UK trademark UK00000635316 for the mark 'DECISION' in Class 3 is recorded on the UK IPO register as owned by Unilever Plc. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00000635316 currently a registered trademark?
No — the UK IPO records the status of UK trademark UK00000635316 for the mark 'DECISION' as dead.
Which goods or services does UK trademark UK00000635316 cover?
UK trademark UK00000635316 for the mark 'DECISION' is registered in Class 3 (cosmetics, cleaning preparations & perfumery). The filed specification reads: Class 3: Perfumery.
When was UK trademark UK00000635316 filed?
UK trademark UK00000635316 for the mark 'DECISION' was filed at the UK IPO on 26 February 1945 and registered on 26 February 1945.
When was UK trademark UK00000635316 published?
The UK IPO first published / advertised UK trademark UK00000635316 for the mark 'DECISION' on 3 October 1945.
When does UK trademark UK00000635316 need to be renewed?
UK trademark UK00000635316 for the mark 'DECISION' is currently recorded as valid until 26 February 2008, at which point it will need to be renewed with the UK IPO to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "DECISION" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| GOVERNED DECISION-INTELLIGENCE | 99677898 | 630 | 2026-03-02 |
| STRUCTURAL DECISION FRAMEWORK | 99675726 | 630 | 2026-02-28 |
| THE MOMENT OF DECISION | 99674671 | 630 | 2026-02-27 |
| GOVERNED DECISION-INTELLIGENCE INFRASTRUCTURE | 99671595 | 630 | 2026-02-26 |
| DECISION BOUNDARY | 99659332 | 630 | 2026-02-18 |
Japan — Japan (Japan Patent Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| The image shows four different "GET UP & DOWN" logo designs, each with a sporty theme. They feature elements like golf flags, golf balls, a hand pointing, and thumbs-up/ thumbs-down gestures. All logos use a white-on-black color scheme and are enclosed within various shapes, such as rectangles and diamonds, emphasizing action and decision-making. These designs suggest a connection to sports or leisure activities, possibly related to golf. | 2024365133 | 00 | 2024-12-12 |
| The mark consists of the stylized letters "DRG" with the "D" in the shape of a speech bubble and the "G" with an arrow pointing to the left forming the horizontal portion of the letter. The stylized letters "DRG" appear above the words "DECISION RESOURCES GROUP". | 2017350418 | 00 | 2017-01-12 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| Phrase: "Quantzig- Smarter Decisions. Delivered". | 2022362551 | 00 | 2022-08-25 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| Fair Decision Protocol | 2594167 | published | 2025-10-12 |
| Another Good Decision | 2590031 | accepted | 2025-10-01 |
| Decision Making by Shopping | 2296495 | protected | 2022-08-27 |
| Decision Analysis Services | 2289331 | lapsed | 2022-07-27 |
| Time is a decision | 2155177 | protected | 2021-02-11 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Japan (Japan Patent Office)
Japanese trademark data is supplied by the Japan Patent Office (JPO) via the JPO open bulk data release. Official government publications in Japan are not subject to copyright under Article 13 of the Japanese Copyright Act.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.