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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
WHITE MAGIC
Application UK00000652785 · Registered
Quick Facts
| Application Number | UK00000652785 |
| Status | Registered |
| Owner | Société des Produits Nestlé S.A. |
| Filed | 1946-10-21 |
| Registered | 1946-10-21 |
| Renewal Due | 2035-10-21 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. WHITE MAGIC is currently a registered UK trademark, with renewal due on 2035-10-21. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 30 — Coffee, Tea & Bakery
Cocoa, chocolate and non-medicated sugar confectionery.
Timeline
- Filed: 1946-10-21
- First published: 1947-12-24 (Journal 3637)
- Registered: 1946-10-21
- Renewal due: 2035-10-21
About This Trademark
'WHITE MAGIC' is a registered trademark on the UK IPO register, owned by Société des Produits Nestlé S.A.. The application (UK00000652785) was filed on 21 October 1946 and registered on 21 October 1946. The registration is set to expire on 21 October 2035.
This mark is recorded under Class 30 (coffee, tea, baked goods & confectionery).
The trademark is represented by Maucher Jenkins.
Frequently Asked Questions
Who owns 'WHITE MAGIC'?
According to the UK IPO register, 'WHITE MAGIC' is owned by Société des Produits Nestlé S.A..
Is 'WHITE MAGIC' currently a registered trademark?
Yes — 'WHITE MAGIC' is recorded as registered on the UK IPO register.
What goods or services does 'WHITE MAGIC' cover?
'WHITE MAGIC' is registered in Class 30 (coffee, tea, baked goods & confectionery). The filed specification reads: Class 30: Cocoa, chocolate and non-medicated sugar confectionery.
When was 'WHITE MAGIC' first filed?
The application for 'WHITE MAGIC' was filed on 21 October 1946 and the trademark was registered on 21 October 1946.
When was 'WHITE MAGIC' first published?
The UK IPO first published / advertised 'WHITE MAGIC' on 24 December 1947.
When does 'WHITE MAGIC' need to be renewed?
The current registration of 'WHITE MAGIC' is recorded as valid until 21 October 2035, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "WHITE MAGIC" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. Same-owner matches are flagged where applicant names align across offices.
US — United States (USPTO)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| WHITE MAGIC | 98434716 | 602 | 2024-03-05 | — |
| WHITE MAGIC | 88960227 | 700 | 2020-06-11 | — |
| WHITE MAGIC | 87510919 | 602 | 2017-06-29 | — |
| WHITE MAGIC | 79145964 | 404 | 2014-02-05 | — |
Similar names
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| SINCE 1908 BUSH'S BEST CHILI MAGIC CHILI STARTER SLOW-SIMMERED WHITE | 99537092 | 630 | 2025-12-09 | — |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| White Magic | 992650 | ceased | 2004-03-09 | — |
Similar names
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| WHITE MAGIC STAY FRESH MAT | 2118587 | protected | 2020-09-09 | — |
| White Magic Scrubtastic | 2105314 | protected | 2020-07-22 | — |
| Magic White | 1281051 | ceased | 2009-01-15 | — |
Data Source
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.