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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
Lovable
Application UK00000674517 · Registered
Quick Facts
| Application Number | UK00000674517 |
| Status | Registered |
| Owner | Hanes IP Europe S.a.r.l. |
| Filed | 1948-11-16 |
| Registered | 1948-11-16 |
| Renewal Due | 2027-11-16 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. Lovable is currently a registered UK trademark, with renewal due on 2027-11-16. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 25 — Clothing & Footwear
Brassieres.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 27.08.00 — Forms of writing, numerals
Timeline
- Filed: 1948-11-16
- First published: 1950-02-01 (Journal 3747)
- Registered: 1948-11-16
- Renewal due: 2027-11-16
About This Trademark
'Lovable' is a registered trademark on the UK IPO register, owned by Hanes IP Europe S.a.r.l.. The application (UK00000674517) was filed on 16 November 1948 and registered on 16 November 1948. The registration is set to expire on 16 November 2027.
This mark is recorded under Class 25 (clothing, footwear & headgear).
The trademark is represented by Baker & McKenzie LLP.
Frequently Asked Questions
Who owns 'Lovable'?
According to the UK IPO register, 'Lovable' is owned by Hanes IP Europe S.a.r.l..
Is 'Lovable' currently a registered trademark?
Yes — 'Lovable' is recorded as registered on the UK IPO register.
What goods or services does 'Lovable' cover?
'Lovable' is registered in Class 25 (clothing, footwear & headgear). The filed specification reads: Class 25: Brassieres.
When was 'Lovable' first filed?
The application for 'Lovable' was filed on 16 November 1948 and the trademark was registered on 16 November 1948.
When was 'Lovable' first published?
The UK IPO first published / advertised 'Lovable' on 1 February 1950.
When does 'Lovable' need to be renewed?
The current registration of 'Lovable' is recorded as valid until 16 November 2027, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "Lovable" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. Same-owner matches are flagged where applicant names align across offices.
US — United States (USPTO)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| I AM DESERVING OF DIVINE GREATNESS. I AM LOVABLE. | 99445049 | 638 | 2025-10-15 | — |
| LOVABLE BABY | 99381015 | 688 | 2025-09-08 | — |
| MAD LOVABLE | 99359072 | 774 | 2025-08-26 | — |
| LOVABLE | 99194755 | 680 | 2025-05-20 | — |
| LOVABLE | 99194794 | 680 | 2025-05-20 | — |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| Lovable Rogue | 1777148 | protected | 2016-06-21 | — |
| ULTRASEXY BY LOVABLE | 1185144 | protected | 2007-07-03 | — |
| LOVABLE | 996635 | protected | 2004-04-05 | — |
| LOVABLE | 725424 | protected | 1997-01-09 | — |
| LOVABLE | 549464 | protected | 1991-01-25 | — |
Data Source
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.