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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
CHEER
Application UK00000742540 · Registered
Quick Facts
| Application Number | UK00000742540 |
| Status | Registered |
| Owner | Procter & Gamble Limited |
| Filed | 1955-05-20 |
| Registered | 1955-05-20 |
| Renewal Due | 2034-05-20 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. CHEER is currently a registered UK trademark, with renewal due on 2034-05-20. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 3 — Cosmetics & Cleaning
Soaps; and detergents (not for use in industrial or manufacturing processes).
Timeline
- Filed: 1955-05-20
- First published: 1955-09-28 (Journal 4035)
- Registered: 1955-05-20
- Renewal due: 2034-05-20
About This Trademark
'CHEER' is a registered trademark on the UK IPO register, owned by Procter & Gamble Limited. The application (UK00000742540) was filed on 20 May 1955 and registered on 20 May 1955. The registration is set to expire on 20 May 2034.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
The trademark is represented by D Young & Co LLP.
Frequently Asked Questions
Who owns 'CHEER'?
According to the UK IPO register, 'CHEER' is owned by Procter & Gamble Limited.
Is 'CHEER' currently a registered trademark?
Yes — 'CHEER' is recorded as registered on the UK IPO register.
What goods or services does 'CHEER' cover?
'CHEER' is registered in Class 3 (cosmetics, cleaning preparations & perfumery). The filed specification reads: Class 3: Soaps; and detergents (not for use in industrial or manufacturing processes).
When was 'CHEER' first filed?
The application for 'CHEER' was filed on 20 May 1955 and the trademark was registered on 20 May 1955.
When was 'CHEER' first published?
The UK IPO first published / advertised 'CHEER' on 28 September 1955.
When does 'CHEER' need to be renewed?
The current registration of 'CHEER' is recorded as valid until 20 May 2034, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "CHEER" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. Same-owner matches are flagged where applicant names align across offices.
US — United States (USPTO)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| HOLIDAY CHEER | 99672198 | 630 | 2026-02-26 | — |
| HITZERO CHEER WEAR | 99666192 | 630 | 2026-02-23 | — |
| TRAVEL CHEER & DANCE ALLIANCE | 99666228 | 630 | 2026-02-23 | — |
| CHEER MOM | 99648337 | 630 | 2026-02-11 | — |
Similar names
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| CHEERFOCUS | 99671038 | 630 | 2026-02-26 | — |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| The Cheer Leader | 2376234 | protected | 2023-08-04 | — |
Similar names
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| CHEERY LANE | 2626809 | published | 2026-02-12 | — |
| Dumpling Cheers | 2576180 | accepted | 2025-08-18 | — |
| LIL CHEERS | 2562646 | published | 2025-07-03 | — |
| CHEERS TO LIFE FREIXENET | 2557769 | protected | 2025-06-19 | — |
Data Source
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.