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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
SUGUS
Application UK00000777904 · Registered
Quick Facts
| Application Number | UK00000777904 |
| Status | Registered |
| Owner | Wm. Wrigley Jr. Company |
| Filed | 1958-05-21 |
| Registered | 1958-05-21 |
| Renewal Due | 2027-05-21 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. SUGUS is currently a registered UK trademark, with renewal due on 2027-05-21. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 30 — Coffee, Tea & Bakery
All goods included in Class 30, but not including sugar.
Timeline
- Filed: 1958-05-21
- First published: 1958-10-22 (Journal 4189)
- Registered: 1958-05-21
- Renewal due: 2027-05-21
About This Trademark
'SUGUS' is a registered trademark on the UK IPO register, owned by Wm. Wrigley Jr. Company. The application (UK00000777904) was filed on 21 May 1958 and registered on 21 May 1958. The registration is set to expire on 21 May 2027.
This mark is recorded under Class 30 (coffee, tea, baked goods & confectionery).
The trademark is represented by Hogan Lovells International LLP.
Frequently Asked Questions
Who owns 'SUGUS'?
According to the UK IPO register, 'SUGUS' is owned by Wm. Wrigley Jr. Company.
Is 'SUGUS' currently a registered trademark?
Yes — 'SUGUS' is recorded as registered on the UK IPO register.
What goods or services does 'SUGUS' cover?
'SUGUS' is registered in Class 30 (coffee, tea, baked goods & confectionery). The filed specification reads: Class 30: All goods included in Class 30, but not including sugar.
When was 'SUGUS' first filed?
The application for 'SUGUS' was filed on 21 May 1958 and the trademark was registered on 21 May 1958.
When was 'SUGUS' first published?
The UK IPO first published / advertised 'SUGUS' on 22 October 1958.
When does 'SUGUS' need to be renewed?
The current registration of 'SUGUS' is recorded as valid until 21 May 2027, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks with the same or a similar name as "SUGUS" have been found on the following foreign registers. Same-owner matches are flagged where the applicant names align across offices.
US — United States (USPTO)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| SUGUBU | 98915995 | 688 | 2024-12-20 | — |
| SUGUROSE | 98903338 | 700 | 2024-12-14 | — |
| SUGULCH | 98069644 | 700 | 2023-07-03 | — |
| SUGUREI | 97859641 | 602 | 2023-03-27 | — |
| SU SUGU | 97723359 | 700 | 2022-12-19 | — |
Japan — Japan (Japan Patent Office)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| sugusooko sugu | 2025118377 | Registered | 2025-10-15 | — |
| okishizainosugusooko sugusooko | 2025115280 | Registered | 2025-10-07 | — |
| sugusuta | 2025061362 | Registered | 2025-06-04 | — |
| sugusupo | 2025046675 | Registered | 2025-04-28 | — |
| kaaraifusugusapo kaaraifu sugusapo | 2025036856 | Registered | 2025-04-04 | — |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| SUGUS | 211279 | protected | 1967-06-28 | Yes |
Data Source
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.