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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
BLUEBIRD
Application UK00000781946 · Registered
Quick Facts
| Application Number | UK00000781946 |
| Status | Registered |
| Owner | Mattel, Inc. |
| Filed | 1958-09-19 |
| Registered | 1958-09-19 |
| Renewal Due | 2027-09-19 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. BLUEBIRD is currently a registered UK trademark, with renewal due on 2027-09-19. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 28 — Games & Toys
All goods included in Class 28, but not including model caravans, model motor boats, model motor land vehicles, model aircraft, toy birds, billiard cushions, golf ball cleaners or golf club grips, or any goods of the same description as any of these excluded goods. entry cancelled under section 34 (1) (d) of the trade marks act 1938 in respect of tennis rackets and goods of the same description as tennis rackets.CANCELLED IN RESPECT OF:Bicycles and tricycles and in respect ofparts for bicycles and tricycles. PARTIALLY REVOKED IN RESPECT OF: Gaming machines, fruit machines, slot machines and any similar goods and goods of the same description as gaming machines, fruit machines and slot machines.
Timeline
- Filed: 1958-09-19
- First published: 1959-11-18 (Journal 4238)
- Registered: 1958-09-19
- Renewal due: 2027-09-19
About This Trademark
'BLUEBIRD' is a registered trademark on the UK IPO register, owned by Mattel, Inc.. The application (UK00000781946) was filed on 19 September 1958 and registered on 19 September 1958. The registration is set to expire on 19 September 2027.
This mark is recorded under Class 28 (games, toys & sporting goods).
The trademark is represented by Keltie LLP.
Frequently Asked Questions
Who owns UK trademark UK00000781946 ('BLUEBIRD')?
UK trademark UK00000781946 for the mark 'BLUEBIRD' in Class 28 is recorded on the UK IPO register as owned by Mattel, Inc.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00000781946 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00000781946 for the mark 'BLUEBIRD' as registered.
Which goods or services does UK trademark UK00000781946 cover?
UK trademark UK00000781946 for the mark 'BLUEBIRD' is registered in Class 28 (games, toys & sporting goods). The filed specification reads: Class 28: All goods included in Class 28, but not including model caravans, model motor boats, model motor land vehicles, model aircraft, toy birds, billiard cushions, golf ball cleaners or golf club grips, or any goods of the same description as any of these excluded goods. entry cancelled under section 34 (1) (d)…
When was UK trademark UK00000781946 filed?
UK trademark UK00000781946 for the mark 'BLUEBIRD' was filed at the UK IPO on 19 September 1958 and registered on 19 September 1958.
When was UK trademark UK00000781946 published?
The UK IPO first published / advertised UK trademark UK00000781946 for the mark 'BLUEBIRD' on 18 November 1959.
When does UK trademark UK00000781946 need to be renewed?
UK trademark UK00000781946 for the mark 'BLUEBIRD' is currently recorded as valid until 19 September 2027, at which point it will need to be renewed with the UK IPO to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "BLUEBIRD" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| BLUEBIRD HOME LOANS | 99652570 | 630 | 2026-02-13 |
| BLUEBIRD | 99616676 | 630 | 2026-01-27 |
| BLUEBIRD BY LARK | 99616680 | 630 | 2026-01-27 |
| GATHERED BLUEBIRD | 99601102 | 630 | 2026-01-18 |
| THE BLUEBIRD OF HAPPINESS | 99586583 | 630 | 2026-01-09 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| BlueBird | 2387558 | protected | 2023-09-11 |
| BLUEBIRD PSYCHOLOGY | 2343029 | protected | 2023-03-20 |
| Bluebird Barbecue | 2226165 | protected | 2021-11-06 |
| BLUEBIRD OF HAPPINESS | 2218017 | lapsed | 2021-10-12 |
| Bluebird Deluxxx Pomade | 2161167 | lapsed | 2021-03-05 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.