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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
DECISION
Application UK00000837232 · Dead
Quick Facts
| Application Number | UK00000837232 |
| Status | Dead |
| Owner | Unilever Plc |
| Company Number | 00041424 |
| Filed | 1962-07-23 |
| Registered | 1962-07-23 |
| Renewal Due | 1997-07-23 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
DECISION has a current status of Dead.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 3 — Cosmetics & Cleaning
All goods included in Class 3.
Timeline
- Filed: 1962-07-23
- First published: 1963-02-06 (Journal 4406)
- Registered: 1962-07-23
- Renewal due: 1997-07-23
About This Trademark
'DECISION' is a dead trademark on the UK IPO register, owned by Unilever Plc. The application (UK00000837232) was filed on 23 July 1962 and registered on 23 July 1962. The registration is set to expire on 23 July 1997.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
The trademark is represented by Unilever U.K. Limited - Legal Department.
Frequently Asked Questions
Who owns 'DECISION'?
According to the UK IPO register, 'DECISION' is owned by Unilever Plc.
Is 'DECISION' currently a registered trademark?
No — the UK IPO records the status of 'DECISION' as dead.
What goods or services does 'DECISION' cover?
'DECISION' is registered in Class 3 (cosmetics, cleaning preparations & perfumery). The filed specification reads: Class 3: All goods included in Class 3.
When was 'DECISION' first filed?
The application for 'DECISION' was filed on 23 July 1962 and the trademark was registered on 23 July 1962.
When was 'DECISION' first published?
The UK IPO first published / advertised 'DECISION' on 6 February 1963.
When does 'DECISION' need to be renewed?
The current registration of 'DECISION' is recorded as valid until 23 July 1997, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks with the same or a similar name as "DECISION" have been found on the following foreign registers. Same-owner matches are flagged where the applicant names align across offices.
US — United States (USPTO)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| BLACKBRIDGE.AI IS A SUBSCRIPTION BASED ONLINE PLATFORM THAT USES ARTIFICIAL INTELLIGENCE TO ANALYZE EQUITY MARKETS AND DELIVER TRADING SIGNALS, FINANCIAL MARKET DATA, AND ANALYTICS TO USERS VIA A WEB PORTAL, AND PROVIDES TOOLS AND INFORMATION TO SUPPORT USERS’ INDEPENDENT TRADING DECISIONS. IT DOES NOT OFFERING INDIVIDUALIZED INVESTMENT ADVICE, FINANCIAL PLANNING, OR DISCRETIONARY PORTFOLIO MANAGEMENT. | 99671032 | 630 | 2026-03-02 | — |
| DECISIONLEDGER | 99677541 | 630 | 2026-03-02 | — |
| GOVERNED DECISION-INTELLIGENCE | 99677898 | 630 | 2026-03-02 | — |
| DECISIONSTAX | 99678007 | 630 | 2026-03-02 | — |
| STRUCTURAL DECISION FRAMEWORK | 99675726 | 630 | 2026-02-28 | — |
Japan — Japan (Japan Patent Office)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| The image shows four different "GET UP & DOWN" logo designs, each with a sporty theme. They feature elements like golf flags, golf balls, a hand pointing, and thumbs-up/ thumbs-down gestures. All logos use a white-on-black color scheme and are enclosed within various shapes, such as rectangles and diamonds, emphasizing action and decision-making. These designs suggest a connection to sports or leisure activities, possibly related to golf. | 2024365133 | 00 | 2024-12-12 | — |
| Phrase: "Quantzig- Smarter Decisions. Delivered". | 2022362551 | 00 | 2022-08-25 | — |
| The mark consists of the stylized letters "DRG" with the "D" in the shape of a speech bubble and the "G" with an arrow pointing to the left forming the horizontal portion of the letter. The stylized letters "DRG" appear above the words "DECISION RESOURCES GROUP". | 2017350418 | 00 | 2017-01-12 | — |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| RIVEX - Where Strategic Minds Shape Capital Decisions | 2620487 | published | 2026-01-21 | — |
| Fair Decision Protocol | 2594167 | published | 2025-10-12 | — |
| Another Good Decision | 2590031 | accepted | 2025-10-01 | — |
| BERRY BAD DECISIONS | 2519858 | protected | 2025-02-06 | — |
| DECISIONLOGIX | 2500750 | published | 2024-11-21 | — |
Data Source
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.