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UK Trademark — IPO
McVITIE'S LITTLE 'O'
Application UK00000889136 · Dead
Quick Facts
| Application Number | UK00000889136 |
| Status | Dead |
| Owner | United Biscuits (UK) Limited |
| Filed | 1966-01-12 |
| Registered | 1966-01-12 |
| Renewal Due | 2011-01-12 |
| Type | Individual |
| Feature | Word |
Is this trademark active?
McVITIE'S LITTLE 'O' has a current status of Dead.
Mark Details (as filed at the IPO)
Mark description / limitation
goods are packed or soldtten consent of the Board of Trade is first applied the word and letter"LITTLE 'O'"
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 30 — Coffee, Tea & Bakery
Biscuits (other than biscuits for animals), cakes, shortbread and flour confectionery.
Timeline
- Filed: 1966-01-12
- First published: 1967-06-01 (Journal 4631)
- Registered: 1966-01-12
- Renewal due: 2011-01-12
About This Trademark
'McVITIE'S LITTLE 'O'' is a dead trademark on the UK IPO register, owned by United Biscuits (UK) Limited. The application (UK00000889136) was filed on 12 January 1966 and registered on 12 January 1966. The registration is set to expire on 12 January 2011.
This mark is recorded under Class 30 (coffee, tea, baked goods & confectionery), specifically covering: goods are packed or soldtten consent of the Board of Trade is first applied the word and letter"LITTLE 'O'"
Frequently Asked Questions
Who owns UK trademark UK00000889136 ('McVITIE'S LITTLE 'O'')?
UK trademark UK00000889136 for the mark 'McVITIE'S LITTLE 'O'' in Class 30 is recorded on the UK IPO register as owned by United Biscuits (UK) Limited. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00000889136 currently a registered trademark?
No — the UK IPO records the status of UK trademark UK00000889136 for the mark 'McVITIE'S LITTLE 'O'' as dead.
Which goods or services does UK trademark UK00000889136 cover?
UK trademark UK00000889136 for the mark 'McVITIE'S LITTLE 'O'' is registered in Class 30 (coffee, tea, baked goods & confectionery). The filed specification reads: Class 30: Biscuits (other than biscuits for animals), cakes, shortbread and flour confectionery.
When was UK trademark UK00000889136 filed?
UK trademark UK00000889136 for the mark 'McVITIE'S LITTLE 'O'' was filed at the UK IPO on 12 January 1966 and registered on 12 January 1966.
When was UK trademark UK00000889136 published?
The UK IPO first published / advertised UK trademark UK00000889136 for the mark 'McVITIE'S LITTLE 'O'' on 1 June 1967.
When does UK trademark UK00000889136 need to be renewed?
UK trademark UK00000889136 for the mark 'McVITIE'S LITTLE 'O'' is currently recorded as valid until 12 January 2011, at which point it will need to be renewed with the UK IPO to remain in force.
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.