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UK Trademark — IPO
NEVER KNOWINGLY UNDERSOLD
Application UK00002007206 · Registered
Quick Facts
| Application Number | UK00002007206 |
| Status | Registered |
| Owner | John Lewis plc |
| Filed | 1995-01-10 |
| Registered | 1996-10-18 |
| Renewal Due | 2035-01-10 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. NEVER KNOWINGLY UNDERSOLD is currently a registered UK trademark, with renewal due on 2035-01-10. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 20 — Furniture
Furniture, mirrors, picture frames; goods of wood, cork, reed, cane, wicker, horn, bone; ivory, whalebone, shell, amber, mother of pearl, meerschaum and substitutes for all these materials, or of plastics.
Class 24 — Textiles
Textiles and textile goods, not included in other classes; bed and table covers.
Class 27 — Carpets & Rugs
Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile).
Timeline
- Filed: 1995-01-10
- First published: 1996-07-03 (Journal 6132)
- Registered: 1996-10-18
- Renewal due: 2035-01-10
About This Trademark
'NEVER KNOWINGLY UNDERSOLD' is a registered trademark on the UK IPO register, owned by John Lewis plc. The application (UK00002007206) was filed on 10 January 1995 and registered on 18 October 1996. The registration is set to expire on 10 January 2035.
This mark is recorded under multiple classes: Class 20 (furniture, mirrors & picture frames); Class 24 (textiles & textile substitutes); Class 27 (carpets, rugs, mats & floor coverings).
The trademark is represented by Lewis Silkin LLP.
Frequently Asked Questions
Who owns UK trademark UK00002007206 ('NEVER KNOWINGLY UNDERSOLD')?
UK trademark UK00002007206 for the mark 'NEVER KNOWINGLY UNDERSOLD' in Class 20, 24, 27 is recorded on the UK IPO register as owned by John Lewis plc. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00002007206 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00002007206 for the mark 'NEVER KNOWINGLY UNDERSOLD' as registered.
Which Nice classes is UK trademark UK00002007206 registered under?
UK trademark UK00002007206 for the mark 'NEVER KNOWINGLY UNDERSOLD' is recorded in Class 20 (furniture, mirrors & picture frames); Class 24 (textiles & textile substitutes); Class 27 (carpets, rugs, mats & floor coverings). The filed specification reads: Class 20: Furniture, mirrors, picture frames; goods of wood, cork, reed, cane, wicker, horn, bone; ivory, whalebone, shell, amber, mother of pearl, meerschaum and substitutes for all these materials, or of plastics. | Class 24: Textiles and textile goods, not included in other classes; bed and table covers. | Class…
When was UK trademark UK00002007206 filed?
UK trademark UK00002007206 for the mark 'NEVER KNOWINGLY UNDERSOLD' was filed at the UK IPO on 10 January 1995 and registered on 18 October 1996.
When was UK trademark UK00002007206 published?
The UK IPO first published / advertised UK trademark UK00002007206 for the mark 'NEVER KNOWINGLY UNDERSOLD' on 3 July 1996.
When does UK trademark UK00002007206 need to be renewed?
UK trademark UK00002007206 for the mark 'NEVER KNOWINGLY UNDERSOLD' is currently recorded as valid until 10 January 2035, at which point it will need to be renewed with the UK IPO to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "NEVER KNOWINGLY UNDERSOLD" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| NEVER KNOWINGLY UNDERSOLD | 75648302 | 710 | 1999-10-22 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.