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UK Trademark — IPO
SO...? DESIRABLE
Application UK00002155752 · Registered
Quick Facts
| Application Number | UK00002155752 |
| Status | Registered |
| Owner | Debonair Trading Internacional Lda |
| Filed | 1998-01-17 |
| Registered | 1999-11-05 |
| Renewal Due | 2028-01-17 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. SO...? DESIRABLE is currently a registered UK trademark, with renewal due on 2028-01-17. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 3 — Cosmetics & Cleaning
Toilet preparations; preparations for the care of the skin, scalp, hair and the body, suntanning preparations; preparations for reinforcing and strengthening nails; preparations for use in the shower and the bath; soaps; preparations for toning the body; all being non-medicated; perfumes, aftershaves, milks, oils, creams, gels, powders and lotions; shaving foams; cosmetics; make-up; eau de cologne; toilet waters; fragrances; essential oils, shampoos; conditioners; hair lotions; preparations for the hair; hair styling products; anti-perspirants; deodorants; dentifrices.
Timeline
- Filed: 1998-01-17
- First published: 1999-07-21 (Journal 6286)
- Registered: 1999-11-05
- Renewal due: 2028-01-17
About This Trademark
'SO...? DESIRABLE' is a registered trademark on the UK IPO register, owned by Debonair Trading Internacional Lda. The application (UK00002155752) was filed on 17 January 1998 and registered on 5 November 1999. The registration is set to expire on 17 January 2028.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
The trademark is represented by Beck Greener LLP.
Frequently Asked Questions
Who owns UK trademark UK00002155752 ('SO...? DESIRABLE')?
UK trademark UK00002155752 for the mark 'SO...? DESIRABLE' in Class 3 is recorded on the UK IPO register as owned by Debonair Trading Internacional Lda. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00002155752 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00002155752 for the mark 'SO...? DESIRABLE' as registered.
Which goods or services does UK trademark UK00002155752 cover?
UK trademark UK00002155752 for the mark 'SO...? DESIRABLE' is registered in Class 3 (cosmetics, cleaning preparations & perfumery). The filed specification reads: Class 3: Toilet preparations; preparations for the care of the skin, scalp, hair and the body, suntanning preparations; preparations for reinforcing and strengthening nails; preparations for use in the shower and the bath; soaps; preparations for toning the body; all being non-medicated; perfumes, aftershaves, milks…
When was UK trademark UK00002155752 filed?
UK trademark UK00002155752 for the mark 'SO...? DESIRABLE' was filed at the UK IPO on 17 January 1998 and registered on 5 November 1999.
When was UK trademark UK00002155752 published?
The UK IPO first published / advertised UK trademark UK00002155752 for the mark 'SO...? DESIRABLE' on 21 July 1999.
When does UK trademark UK00002155752 need to be renewed?
UK trademark UK00002155752 for the mark 'SO...? DESIRABLE' is currently recorded as valid until 17 January 2028, at which point it will need to be renewed with the UK IPO to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.