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UK Trademark — IPO
WHY PURSUE ANYTHING LESS THAN GOLD
Application UK00801314136 · Registered
Quick Facts
| Application Number | UK00801314136 |
| Status | Registered |
| Owner | Koninklijke Douwe Egberts B.V. |
| Filed | 2016-05-18 |
| Registered | 2017-03-15 |
| Renewal Due | 2036-05-18 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. WHY PURSUE ANYTHING LESS THAN GOLD is currently a registered UK trademark, with renewal due on 2036-05-18. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 29 — Meat & Dairy
Milk and milk products; milk beverages, milk predominating; milk powder; creamers for beverages; dairy products and dairy substitutes.
Class 30 — Coffee, Tea & Bakery
Coffee; coffee in filter packing; portioned coffee; instant coffee; coffee-based beverages; coffee substitutes; iced coffee; coffee extracts; coffee essences; coffee flavourings; tea; instant tea; tea-based beverages; tea substitutes; tea extracts; tea essences; tea flavourings; iced tea; herbal infusions, other than for medicinal use; infusions consisting of tea, herbs, fruits, spices or flavourings or a combination of these products, other than for medicinal use; cocoa; cocoa-based beverages; chocolate-based beverages; sugar; honey; natural sweeteners; edible ices, ice.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 27.05.01 — Forms of writing, numerals
Timeline
- Filed: 2016-05-18
- Registered: 2017-03-15
- Renewal due: 2036-05-18
About This Trademark
'WHY PURSUE ANYTHING LESS THAN GOLD' is a registered trademark on the UK IPO register, owned by Koninklijke Douwe Egberts B.V.. The application (UK00801314136) was filed on 18 May 2016 and registered on 15 March 2017. The registration is set to expire on 18 May 2036.
This mark is recorded under multiple classes: Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery).
The trademark is represented by Wilson Gunn.
Frequently Asked Questions
Who owns UK trademark UK00801314136 ('WHY PURSUE ANYTHING LESS THAN GOLD')?
UK trademark UK00801314136 for the mark 'WHY PURSUE ANYTHING LESS THAN GOLD' in Class 29, 30 is recorded on the UK IPO register as owned by Koninklijke Douwe Egberts B.V.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00801314136 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00801314136 for the mark 'WHY PURSUE ANYTHING LESS THAN GOLD' as registered.
Which Nice classes is UK trademark UK00801314136 registered under?
UK trademark UK00801314136 for the mark 'WHY PURSUE ANYTHING LESS THAN GOLD' is recorded in Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery). The filed specification reads: Class 29: Milk and milk products; milk beverages, milk predominating; milk powder; creamers for beverages; dairy products and dairy substitutes. | Class 30: Coffee; coffee in filter packing; portioned coffee; instant coffee; coffee-based beverages; coffee substitutes; iced coffee; coffee extracts; coffee essences; c…
When was UK trademark UK00801314136 filed?
UK trademark UK00801314136 for the mark 'WHY PURSUE ANYTHING LESS THAN GOLD' was filed at the UK IPO on 18 May 2016 and registered on 15 March 2017.
When does UK trademark UK00801314136 need to be renewed?
UK trademark UK00801314136 for the mark 'WHY PURSUE ANYTHING LESS THAN GOLD' is currently recorded as valid until 18 May 2036, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00801314136?
Wilson Gunn is listed as the attorney / representative of record for UK trademark UK00801314136 for the mark 'WHY PURSUE ANYTHING LESS THAN GOLD' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.