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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
AXE
Application UK00901409358 · Registered
Quick Facts
| Application Number | UK00901409358 |
| Status | Registered |
| Owner | Unilever IP Holdings B.V. |
| Filed | 1999-12-03 |
| Registered | 2001-04-04 |
| Renewal Due | 2029-12-03 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. AXE is currently a registered UK trademark, with renewal due on 2029-12-03. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 3 — Cosmetics & Cleaning
Soaps; perfumery, essential oils, cosmetics; colognes, eau de toilette, perfume body sprays; oils, creams and lotions for the skin; talcum powder; preparations for the bath and shower; hair lotions; dentifrices; non-medicated mouthwashes; deodorants; anti-perspirants for personal use; non-medicated toilet preparations.
Timeline
- Filed: 1999-12-03
- Registered: 2001-04-04
- Renewal due: 2029-12-03
About This Trademark
'AXE' is a registered trademark on the UK IPO register, owned by Unilever IP Holdings B.V.. The application (UK00901409358) was filed on 3 December 1999 and registered on 4 April 2001. The registration is set to expire on 3 December 2029.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
The trademark is represented by Baker & McKenzie LLP.
Frequently Asked Questions
Who owns UK trademark UK00901409358 ('AXE')?
UK trademark UK00901409358 for the mark 'AXE' in Class 3 is recorded on the UK IPO register as owned by Unilever IP Holdings B.V.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00901409358 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00901409358 for the mark 'AXE' as registered.
Which goods or services does UK trademark UK00901409358 cover?
UK trademark UK00901409358 for the mark 'AXE' is registered in Class 3 (cosmetics, cleaning preparations & perfumery). The filed specification reads: Class 3: Soaps; perfumery, essential oils, cosmetics; colognes, eau de toilette, perfume body sprays; oils, creams and lotions for the skin; talcum powder; preparations for the bath and shower; hair lotions; dentifrices; non-medicated mouthwashes; deodorants; anti-perspirants for personal use; non-medicated toilet p…
When was UK trademark UK00901409358 filed?
UK trademark UK00901409358 for the mark 'AXE' was filed at the UK IPO on 3 December 1999 and registered on 4 April 2001.
When does UK trademark UK00901409358 need to be renewed?
UK trademark UK00901409358 for the mark 'AXE' is currently recorded as valid until 3 December 2029, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00901409358?
Baker & McKenzie LLP is listed as the attorney / representative of record for UK trademark UK00901409358 for the mark 'AXE' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "AXE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| Axe Antifouling Paint Remover | 2552095 | protected | 2025-05-29 |
| SHARPEN THE AXE | 2514459 | protected | 2025-01-17 |
| AXE | 2502450 | published | 2024-11-28 |
| AXE MONITOR | 2419793 | voided | 2023-10-19 |
| Axe Laboratories | 2382244 | protected | 2023-08-23 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.