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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
cheetos
Application UK00901959121 · Registered
Quick Facts
| Application Number | UK00901959121 |
| Status | Registered |
| Owner | PEPSICO, INC. |
| Filed | 2000-11-16 |
| Registered | 2007-11-07 |
| Renewal Due | 2030-11-16 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. cheetos is currently a registered UK trademark, with renewal due on 2030-11-16. It is protected under UK intellectual property law and can be enforced against infringing uses.
Mark Details (as filed at the IPO)
Mark description / limitation
Colour Claimed : Black, yellow, orange and white.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 28 — Games & Toys
Toys, games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
Class 29 — Meat & Dairy
Meat, fish, poultry and game; meat extracts, preserved, cooked fruits and vegetables; jellies, jams, fruit sauces, eggs, milk and milk products, edible oils and fat; food products made from any of the aforesaid goods; dips for snack foods; prepared meals.
Class 30 — Coffee, Tea & Bakery
Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee, flour and preparations made from grains; ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice; dips for snack foods.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 03.01.04 — Animals
- 08.03.08 — Foodstuffs
Timeline
- Filed: 2000-11-16
- Registered: 2007-11-07
- Renewal due: 2030-11-16
About This Trademark
'cheetos' is a registered trademark on the UK IPO register, owned by PEPSICO, INC.. The application (UK00901959121) was filed on 16 November 2000 and registered on 7 November 2007. The registration is set to expire on 16 November 2030.
This mark is recorded under multiple classes: Class 28 (games, toys & sporting goods); Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery), specifically covering: Colour Claimed : Black, yellow, orange and white.
The trademark is represented by D Young & Co LLP.
Frequently Asked Questions
Who owns UK trademark UK00901959121 ('cheetos')?
UK trademark UK00901959121 for the mark 'cheetos' in Class 28, 29, 30 is recorded on the UK IPO register as owned by PEPSICO, INC.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00901959121 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00901959121 for the mark 'cheetos' as registered.
Which Nice classes is UK trademark UK00901959121 registered under?
UK trademark UK00901959121 for the mark 'cheetos' is recorded in Class 28 (games, toys & sporting goods); Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery). The filed specification reads: Class 28: Toys, games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. | Class 29: Meat, fish, poultry and game; meat extracts, preserved, cooked fruits and vegetables; jellies, jams, fruit sauces, eggs, milk and milk products, edible oils and fat; food…
When was UK trademark UK00901959121 filed?
UK trademark UK00901959121 for the mark 'cheetos' was filed at the UK IPO on 16 November 2000 and registered on 7 November 2007.
When does UK trademark UK00901959121 need to be renewed?
UK trademark UK00901959121 for the mark 'cheetos' is currently recorded as valid until 16 November 2030, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00901959121?
D Young & Co LLP is listed as the attorney / representative of record for UK trademark UK00901959121 for the mark 'cheetos' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "cheetos" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| CHEETOS STARS | 98764937 | 688 | 2024-09-23 |
| ES COSA DE CHEETOS | 97884259 | 733 | 2023-04-12 |
| CHEETOS MAC HACK | 97419263 | 700 | 2022-05-19 |
| CHEETOS | 97383498 | 734 | 2022-04-27 |
| CHEETOS | 97383934 | 734 | 2022-04-27 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.