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UK Trademark — IPO
LONGEVITY LONGEVITE
Application UK00906457535 · Registered
Quick Facts
| Application Number | UK00906457535 |
| Status | Registered |
| Owner | TANG FRERES S.A. |
| Filed | 2007-11-23 |
| Registered | 2009-01-14 |
| Renewal Due | 2027-11-23 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. LONGEVITY LONGEVITE is currently a registered UK trademark, with renewal due on 2027-11-23. It is protected under UK intellectual property law and can be enforced against infringing uses.
Mark Details (as filed at the IPO)
Mark description / limitation
The figure in black, yellow, red and white represents an elderly person and symbolised Chinese longevity. The word "LONGEVITE" appears behind the figure in Chinese, English and French. Colour Claimed : Black, yello, red, white.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 29 — Meat & Dairy
Meat, fish, poultry and game, preserved and frozen; meat extract; preserved, dried, frozen and cooked fruits and vegetables; seeds, haricot beans and peas, preserved, dried, frozen, cooked, namely green peas, red peas, soya; tofu and other soya-based products; cooked meals and other preparations with a base of meat, fish, crustaceans and mussels, vegetables and fruit; plants, bark, stems, roots, seeds, leaves and flowers, preserved, dried, frozen and cooked for soups (food); prawn crackers; black mushrooms (dried), dried mushrooms; nuts (nuts, almonds, pistachios, cashew nuts), sesame, peanuts, all the aforesaid goods in dried or preserved form; jellies, jams, fruit sauces; eggs, milk and milk products; edible oils and fats; edible fats; butter; charcuterie; salted foods; crustaceans and mussels (not live), meat or fish preserves; cheese; milk beverages [milk predominating]; preparations for broths.
Class 30 — Coffee, Tea & Bakery
Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals and rice; rice and cereal vermicelli, soya, pea, bean and sweet potato vermicelli; noodles, pasta; rice pastry, rice cakes, rice chips, philo pastry; cooked dishes with a base of rice, wheat and cereals; bread, pastry and confectionary, confectionery with a base of sesame, peanuts and fruit seeds; edible ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments), seasoning sauces; spices; seaweed for food (condiments); natural flavourings and colorants with a plant base for food; thickening agents for cooking; ice; sandwiches, pizzas; pancakes; cookies; cakes, gâteaux; rusks; sugar confectionery; chocolate; cocoa, coffee, chocolate or tea-based beverages; plants, bark, stems, roots, seeds, leaves and flowers, for infusions (tea), filled savoury cakes, filled savoury pastry.
Class 32 — Non-Alcoholic Beverages
Beers; mineral and aerated waters; non-alcoholic beverages, fruit drinks, fruit juices, frozen fruit juices; tomato juice and vegetable juices, syrups and other preparations for making beverages; lemonades, fruit nectars; sodas; apéritifs, non-alcoholic.
Class 33 — Alcoholic Beverages
Alcoholic beverages (including Chinese and Oriental alcoholic beverages, except beers); ciders; digesters (liqueurs and spirits); Wines, spirits; alcoholic extracts or essences; rice alcohol.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 02.01.03 — Human beings
Timeline
- Filed: 2007-11-23
- Registered: 2009-01-14
- Renewal due: 2027-11-23
About This Trademark
'LONGEVITY LONGEVITE' is a registered trademark on the UK IPO register, owned by TANG FRERES S.A.. The application (UK00906457535) was filed on 23 November 2007 and registered on 14 January 2009. The registration is set to expire on 23 November 2027.
This mark is recorded under multiple classes: Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery); Class 32 (beers & non-alcoholic beverages); Class 33 (alcoholic beverages (except beers)), specifically covering: The figure in black, yellow, red and white represents an elderly person and symbolised Chinese longevity. The word "LONGEVITE" appears behind the figure in Chinese, English and French. Colour Claimed : Black, yello, red, white.
The trademark is represented by MIIP - MADE IN IP.
Frequently Asked Questions
Who owns UK trademark UK00906457535 ('LONGEVITY LONGEVITE')?
UK trademark UK00906457535 for the mark 'LONGEVITY LONGEVITE' in Class 29, 30, 32, 33 is recorded on the UK IPO register as owned by TANG FRERES S.A.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00906457535 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00906457535 for the mark 'LONGEVITY LONGEVITE' as registered.
Which Nice classes is UK trademark UK00906457535 registered under?
UK trademark UK00906457535 for the mark 'LONGEVITY LONGEVITE' is recorded in Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery); Class 32 (beers & non-alcoholic beverages); Class 33 (alcoholic beverages (except beers)). The filed specification reads: Class 29: Meat, fish, poultry and game, preserved and frozen; meat extract; preserved, dried, frozen and cooked fruits and vegetables; seeds, haricot beans and peas, preserved, dried, frozen, cooked, namely green peas, red peas, soya; tofu and other soya-based products; cooked meals and other preparations with a bas…
When was UK trademark UK00906457535 filed?
UK trademark UK00906457535 for the mark 'LONGEVITY LONGEVITE' was filed at the UK IPO on 23 November 2007 and registered on 14 January 2009.
When does UK trademark UK00906457535 need to be renewed?
UK trademark UK00906457535 for the mark 'LONGEVITY LONGEVITE' is currently recorded as valid until 23 November 2027, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00906457535?
MIIP - MADE IN IP is listed as the attorney / representative of record for UK trademark UK00906457535 for the mark 'LONGEVITY LONGEVITE' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.