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UK Trademark — IPO
HIDDEN IDENTITY
Application UK00908259384 · Registered
Quick Facts
| Application Number | UK00908259384 |
| Status | Registered |
| Owner | Electronic Arts Inc. |
| Filed | 2009-04-29 |
| Registered | 2009-12-03 |
| Renewal Due | 2029-04-29 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. HIDDEN IDENTITY is currently a registered UK trademark, with renewal due on 2029-04-29. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Interactive game software; computer game software; video game programs and cartridges; electronic game programs; game software for use on any computerized platform, including electronic entertainment devices, telecommunications devices, mobile phones, electronic communication devices or personal digital assistant devices; downloadable interactive, computer, video and electronic game programs; game software for use on any computerized platform, including game consoles, televisions, handheld electronic devices; computer game accessories comprising disc memories, manual controls and television games apparatus; joysticks; video game apparatus adapted for use with television receivers; video game machines adapted for use with television receivers.
Class 28 — Games & Toys
Games; board games; board games relating to video films; action skill games; action type target games; arcade games; arcade-type electronic video games; coin-operated video amusement apparatus; hand held electronic video games; hand held video game systems; hand held units for playing video games; hand held video games; protective carrying cases specially adapted for handheld video games; stand-alone video game machines; stand-alone video output game machines; token-operated video game machines; token-operated video game apparatus [other than those adapted for use with television receivers]; token-operated video game machines [other than those adapted for use with television receivers]; video game amusement apparatus not adapted for use with television receivers; video game machines incorporating a means of display and not adapted for use with television receivers; video games apparatus; electronic amusement apparatus adapted for use with liquid crystal displays; electronic amusement apparatus incorporating a liquid crystal display; electronic games apparatus; electronic games other than for use with television; electronic games, not for use with monitors; electronic handheld game units; electronic handheld games; electronic playthings; electronic toys.
Class 41 — Education & Entertainment
Entertainment services, namely, providing on-line interactive, computer, video or electronic games; providing interactive, computer, video or electronic games through computer networks or television or other telecommunications networks; providing websites featuring content and information in the field of games, interactive game content, computer game content, video game content or electronic game content; providing temporary use of non-downloadable interactive games, computer games, video games or electronic games.
Timeline
- Filed: 2009-04-29
- Registered: 2009-12-03
- Renewal due: 2029-04-29
About This Trademark
'HIDDEN IDENTITY' is a registered trademark on the UK IPO register, owned by Electronic Arts Inc.. The application (UK00908259384) was filed on 29 April 2009 and registered on 3 December 2009. The registration is set to expire on 29 April 2029.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 28 (games, toys & sporting goods); Class 41 (education, entertainment & sporting services).
The trademark is represented by Harbottle & Lewis LLP.
Frequently Asked Questions
Who owns UK trademark UK00908259384 ('HIDDEN IDENTITY')?
UK trademark UK00908259384 for the mark 'HIDDEN IDENTITY' in Class 9, 28, 41 is recorded on the UK IPO register as owned by Electronic Arts Inc.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00908259384 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00908259384 for the mark 'HIDDEN IDENTITY' as registered.
Which Nice classes is UK trademark UK00908259384 registered under?
UK trademark UK00908259384 for the mark 'HIDDEN IDENTITY' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 28 (games, toys & sporting goods); Class 41 (education, entertainment & sporting services). The filed specification reads: Class 9: Interactive game software; computer game software; video game programs and cartridges; electronic game programs; game software for use on any computerized platform, including electronic entertainment devices, telecommunications devices, mobile phones, electronic communication devices or personal digital ass…
When was UK trademark UK00908259384 filed?
UK trademark UK00908259384 for the mark 'HIDDEN IDENTITY' was filed at the UK IPO on 29 April 2009 and registered on 3 December 2009.
When does UK trademark UK00908259384 need to be renewed?
UK trademark UK00908259384 for the mark 'HIDDEN IDENTITY' is currently recorded as valid until 29 April 2029, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00908259384?
Harbottle & Lewis LLP is listed as the attorney / representative of record for UK trademark UK00908259384 for the mark 'HIDDEN IDENTITY' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "HIDDEN IDENTITY" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| HIDDEN IDENTITYSame applicant | 77700097 | 800 | 2009-03-26 |
| HIDDEN IDENTITY | 74176127 | 606 | 1991-06-13 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.