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UK Trademark — IPO
FIRST CHOICE
Application UK00909160987 · Registered
Quick Facts
| Application Number | UK00909160987 |
| Status | Registered |
| Owner | TUI UK Limited |
| Filed | 2010-06-08 |
| Registered | 2010-11-19 |
| Renewal Due | 2030-06-08 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. FIRST CHOICE is currently a registered UK trademark, with renewal due on 2030-06-08. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 16 — Paper & Printed Matter
Paper, cardboard and goods made from these materials not included in other classes; photographs; printed matter and stationery; books, magazines ands newsletters; tickets, luggage labels; travel document folders; maps, guides; clipboards; pens, pencils and pencil cases; paper and plastic bags; instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes).
Class 39 — Transport & Storage
Arranging and booking of holidays, travel, tours, cruises, and vehicle hire; escorting of travellers; arranging and booking of seats for travel; travel reservation and booking services; provision of travel information; providing tourist office services (travel); travel agency services; air transport; transport of passengers and goods by road, rail, sea or air; baggage handling; porterage; car rental; airline services; chartering of land vehicles, aircrafts and boats.
Class 41 — Education & Entertainment
Arranging and providing recreation facilities and activities; information services relating to recreation; instruction and training services.
Class 43 — Food & Drink Services
Arranging and/or providing accommodation for travellers; arranging and/or providing meals for travellers; arranging and/or providing day nurseries; arranging and/or providing hotel reservation services; hotel accommodation services; arranging and/or providing rental of temporary accommodation; arranging and/or providing restaurant, bar and catering services; reservation services for booking meals.
Timeline
- Filed: 2010-06-08
- Registered: 2010-11-19
- Renewal due: 2030-06-08
About This Trademark
'FIRST CHOICE' is a registered trademark on the UK IPO register, owned by TUI UK Limited. The application (UK00909160987) was filed on 8 June 2010 and registered on 19 November 2010. The registration is set to expire on 8 June 2030.
This mark is recorded under multiple classes: Class 16 (paper, cardboard & printed matter); Class 39 (transport, packaging & storage services); Class 41 (education, entertainment & sporting services); Class 43 (food & drink services (restaurants & catering)).
The trademark is represented by Sonder & Clay.
Frequently Asked Questions
Who owns UK trademark UK00909160987 ('FIRST CHOICE')?
UK trademark UK00909160987 for the mark 'FIRST CHOICE' in Class 16, 39, 41, 43 is recorded on the UK IPO register as owned by TUI UK Limited. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00909160987 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00909160987 for the mark 'FIRST CHOICE' as registered.
Which Nice classes is UK trademark UK00909160987 registered under?
UK trademark UK00909160987 for the mark 'FIRST CHOICE' is recorded in Class 16 (paper, cardboard & printed matter); Class 39 (transport, packaging & storage services); Class 41 (education, entertainment & sporting services); Class 43 (food & drink services (restaurants & catering)). The filed specification reads: Class 16: Paper, cardboard and goods made from these materials not included in other classes; photographs; printed matter and stationery; books, magazines ands newsletters; tickets, luggage labels; travel document folders; maps, guides; clipboards; pens, pencils and pencil cases; paper and plastic bags; instructiona…
When was UK trademark UK00909160987 filed?
UK trademark UK00909160987 for the mark 'FIRST CHOICE' was filed at the UK IPO on 8 June 2010 and registered on 19 November 2010.
When does UK trademark UK00909160987 need to be renewed?
UK trademark UK00909160987 for the mark 'FIRST CHOICE' is currently recorded as valid until 8 June 2030, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00909160987?
Sonder & Clay is listed as the attorney / representative of record for UK trademark UK00909160987 for the mark 'FIRST CHOICE' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "FIRST CHOICE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| FIRST CHOICE | 99587448 | 630 | 2026-01-10 |
| FIRST CHOICE | 99325090 | 686 | 2025-08-07 |
| FIRST CHOICE | 98896681 | 602 | 2024-12-11 |
| FIRST CHOICE | 98863578 | 654 | 2024-11-20 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| FIRST CHOICE RESTORATION, LLC | 99617007 | 630 | 2026-01-27 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| first choice | 1619756 | lapsed | 2014-04-29 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| First Choice Solar Pty Ltd | 2518016 | published | 2025-01-30 |
| Your FIRST choice for Aged and Disability Care | 2460828 | lapsed | 2024-06-25 |
| NUK First Choice | 2455150 | protected | 2024-06-03 |
| FIRST CHOICE CARE | 2370960 | protected | 2023-07-12 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.