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UK Trademark — IPO
SHIFT 2 UNLEASHED
Application UK00909339722 · Registered
Quick Facts
| Application Number | UK00909339722 |
| Status | Registered |
| Owner | Electronic Arts Inc. |
| Filed | 2010-08-27 |
| Registered | 2011-02-10 |
| Renewal Due | 2030-08-27 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. SHIFT 2 UNLEASHED is currently a registered UK trademark, with renewal due on 2030-08-27. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Computer game software; video game software; computer game software downloadable from a global computer network and wireless devices.
Class 25 — Clothing & Footwear
T-shirts; sweatshirts; jackets; pants; hats; sleepwear; footwear.
Class 41 — Education & Entertainment
Entertainment services; namely, providing an online computer game; provision of information relating to electronic computer games provided via the Internet.
Timeline
- Filed: 2010-08-27
- Registered: 2011-02-10
- Renewal due: 2030-08-27
About This Trademark
'SHIFT 2 UNLEASHED' is a registered trademark on the UK IPO register, owned by Electronic Arts Inc.. The application (UK00909339722) was filed on 27 August 2010 and registered on 10 February 2011. The registration is set to expire on 27 August 2030.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 25 (clothing, footwear & headgear); Class 41 (education, entertainment & sporting services).
The trademark is represented by Harbottle & Lewis LLP.
Frequently Asked Questions
Who owns UK trademark UK00909339722 ('SHIFT 2 UNLEASHED')?
UK trademark UK00909339722 for the mark 'SHIFT 2 UNLEASHED' in Class 9, 25, 41 is recorded on the UK IPO register as owned by Electronic Arts Inc.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00909339722 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00909339722 for the mark 'SHIFT 2 UNLEASHED' as registered.
Which Nice classes is UK trademark UK00909339722 registered under?
UK trademark UK00909339722 for the mark 'SHIFT 2 UNLEASHED' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 25 (clothing, footwear & headgear); Class 41 (education, entertainment & sporting services). The filed specification reads: Class 9: Computer game software; video game software; computer game software downloadable from a global computer network and wireless devices. | Class 25: T-shirts; sweatshirts; jackets; pants; hats; sleepwear; footwear. | Class 41: Entertainment services; namely, providing an online computer game; provision of info…
When was UK trademark UK00909339722 filed?
UK trademark UK00909339722 for the mark 'SHIFT 2 UNLEASHED' was filed at the UK IPO on 27 August 2010 and registered on 10 February 2011.
When does UK trademark UK00909339722 need to be renewed?
UK trademark UK00909339722 for the mark 'SHIFT 2 UNLEASHED' is currently recorded as valid until 27 August 2030, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00909339722?
Harbottle & Lewis LLP is listed as the attorney / representative of record for UK trademark UK00909339722 for the mark 'SHIFT 2 UNLEASHED' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "SHIFT 2 UNLEASHED" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SHIFT 2 UNLEASHEDSame applicant | 85117092 | 800 | 2010-08-26 |
| SHIFT 2 UNLEASHEDSame applicant | 85117093 | 800 | 2010-08-26 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.