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UK Trademark — IPO
IT IS WHAT IT ISN'T
Application UK00909528951 · Registered
Quick Facts
| Application Number | UK00909528951 |
| Status | Registered |
| Owner | Maker's Mark Distillery, Inc. |
| Filed | 2010-11-17 |
| Registered | 2011-03-30 |
| Renewal Due | 2030-11-17 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. IT IS WHAT IT ISN'T is currently a registered UK trademark, with renewal due on 2030-11-17. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 33 — Alcoholic Beverages
Alcoholic beverages.
Timeline
- Filed: 2010-11-17
- Registered: 2011-03-30
- Renewal due: 2030-11-17
About This Trademark
'IT IS WHAT IT ISN'T' is a registered trademark on the UK IPO register, owned by Maker's Mark Distillery, Inc.. The application (UK00909528951) was filed on 17 November 2010 and registered on 30 March 2011. The registration is set to expire on 17 November 2030.
This mark is recorded under Class 33 (alcoholic beverages (except beers)).
The trademark is represented by Haseltine Lake Kempner LLP.
Frequently Asked Questions
Who owns UK trademark UK00909528951 ('IT IS WHAT IT ISN'T')?
UK trademark UK00909528951 for the mark 'IT IS WHAT IT ISN'T' in Class 33 is recorded on the UK IPO register as owned by Maker's Mark Distillery, Inc.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00909528951 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00909528951 for the mark 'IT IS WHAT IT ISN'T' as registered.
Which goods or services does UK trademark UK00909528951 cover?
UK trademark UK00909528951 for the mark 'IT IS WHAT IT ISN'T' is registered in Class 33 (alcoholic beverages (except beers)). The filed specification reads: Class 33: Alcoholic beverages.
When was UK trademark UK00909528951 filed?
UK trademark UK00909528951 for the mark 'IT IS WHAT IT ISN'T' was filed at the UK IPO on 17 November 2010 and registered on 30 March 2011.
When does UK trademark UK00909528951 need to be renewed?
UK trademark UK00909528951 for the mark 'IT IS WHAT IT ISN'T' is currently recorded as valid until 17 November 2030, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00909528951?
Haseltine Lake Kempner LLP is listed as the attorney / representative of record for UK trademark UK00909528951 for the mark 'IT IS WHAT IT ISN'T' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "IT IS WHAT IT ISN'T" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| IT IS WHAT IT ISN'TSame applicant | 85204382 | 710 | 2010-12-22 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| BILL LAPTHORN MEMORIAL FOUNDATION CREEDSPEAK TRUTH TO POWER …YOU SEE SOMETHING RIGHT, SPEAK IT TO POWER. YOU SEE SOMETHING WRONG, SPEAK IT TO POWERTRUST GENEROUSLY…VERIFY RESPONSIBLYALWAYS SUBORDINATE YOUR EGO…NEVER SUBORDINATE YOUR TEAMMATE VULNERABILITY AND HUMILITY ARE LEADERSHIP SUPERPOWERS…PROJECT YOUR UNDERSTANDING OF AND BELIEF IN THIS THAT EVERY DAYKNOWING WHAT TO DO ISN'T TYPICALLY HARD….DOING IT TYPICALLY IS. WE DO HARD THINGS.FIND A WAY TO HAVE FUN WHEN YOU ARE WADING IN SHIT AND WHEN YOU ARE WALKING THROUGH A FIELD OF FLOWERS…WE WILL HAVE TO DO BOTHI COMMIT TO YOU THAT I WILL DO MY PART…I NEED YOU TO MAKE THE SAME COMMITMENT TO MEGET COMFORTABLE WITH BEING UNCOMFORTABLE…OR GET COMFORTABLE FOLLOWING SOMEONE WHO IS FOLLOWERSHIP IS A STRONG FORM OF LEADERSHIPRELATIONSHIPS AND YOUR REPUTATION ARE EVERYTHING…BUILD THEM, NURTURE THEM, AND GROW THEM WITH THIS CERTAINTY IN MINDWE DON'T DO THINGS OTHER PEOPLE CAN'T DO…WE DO THINGS OTHER PEOPLE WON'T DOMAINTAIN AN EXTERNAL FOCUS…OPERATE WITH AN EXTREME SENSE OF URGENCYLOVE UNCONDITIONALLY…EVEN WHEN YOU AREN'T BEING LOVED BACKI GOT YOU…YOU GOT ME | 99304817 | 641 | 2025-07-26 |
| IF YOU DON'T KNOW WHAT IT IS, YOU CAN'T SAY WHAT IT ISN'T | 98506565 | 730 | 2024-04-18 |
| IT IS WHAT IT IS UNTIL IT ISN T. | 98108121 | 612 | 2023-07-29 |
| SAYING WE'LL TAKE CARE OF YOU ISN'T ENOUGH. DOING IT IS WHAT COUNTS. CRAIN CONSTRUCTION | 85442349 | 710 | 2011-10-07 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.