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UK Trademark — IPO
TRUE
Application UK00909896408 · Registered
Quick Facts
| Application Number | UK00909896408 |
| Status | Registered |
| Owner | De Longhi Benelux S.A. |
| Filed | 2011-04-14 |
| Registered | 2011-09-19 |
| Renewal Due | 2031-04-14 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. TRUE is currently a registered UK trademark, with renewal due on 2031-04-14. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 7 — Machinery
Machines for mixing, kneading, pulping, grinding, mincing, chopping, blending and shredding foodstuffs; machines for peeling vegetables; dishwashing machines, washing machines, drying machines, machines for airing clothes, rotary ironing machines; electric vacuum cleaners, electric polishing, scrubbing and floor carpet shampooing apparatus, tools adapted for use with vacuum cleaners and polishing, scrubbing and floor carpet shampooing apparatus; waste disposal machines, refuse compactors; machines for making, mixing or dispensing beverages; machines for making ice cream or sorbets; liquidisers; blenders, food processors; food slicers, electric can openers, carving knives, knife/scissor sharpeners; juice extractors; coffee grinders; cartridges of filtering machines; parts and fittings included in class 7 for all the aforesaid goods.
Class 11 — Lighting & Heating
Electrically operated installations, apparatus and appliances for lighting, heating, cooking, refrigerating, drying and ventilating; water filtration and filtering apparatus and installations; water purification apparatus and installations; water softening apparatus and installations; water filters; air conditioning; air filtering apparatus and installations; air purifying apparatus and machines; ionization apparatus for the treatment of air; electric kettles; electric jugs; electrically operated tea infusers; electric pressure cookers; slow cookers and cookpans; hot plates/hot stone cookers; griddle plates; fondue sets; extractor fans; humidifiers, de-humidifiers; foot and facial spas; jacuzzis; cooking hobs; food warmers; hot cabinets, ovens; microwave ovens; tea makers; rice cookers; coffee makers, expresso coffee machines, coffee percolators and coffee filter machines; toasters; electrical saucepans, pancake, hot-dog, sandwich and waffle makers; deep fat fryers; hairdryers; beverage cooling apparatus; kettles; toasters; apparatus for steaming foodstuffs; bread making apparatus; electric woks; sandwich makers; clothes steamers; parts and fittings included in class 11 for all the aforesaid goods.
Timeline
- Filed: 2011-04-14
- Registered: 2011-09-19
- Renewal due: 2031-04-14
About This Trademark
'TRUE' is a registered trademark on the UK IPO register, owned by De Longhi Benelux S.A.. The application (UK00909896408) was filed on 14 April 2011 and registered on 19 September 2011. The registration is set to expire on 14 April 2031.
This mark is recorded under multiple classes: Class 7 (machines & machine tools); Class 11 (lighting, heating, cooking & refrigeration apparatus).
The trademark is represented by Mathys & Squire LLP.
Frequently Asked Questions
Who owns UK trademark UK00909896408 ('TRUE')?
UK trademark UK00909896408 for the mark 'TRUE' in Class 7, 11 is recorded on the UK IPO register as owned by De Longhi Benelux S.A.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00909896408 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00909896408 for the mark 'TRUE' as registered.
Which Nice classes is UK trademark UK00909896408 registered under?
UK trademark UK00909896408 for the mark 'TRUE' is recorded in Class 7 (machines & machine tools); Class 11 (lighting, heating, cooking & refrigeration apparatus). The filed specification reads: Class 7: Machines for mixing, kneading, pulping, grinding, mincing, chopping, blending and shredding foodstuffs; machines for peeling vegetables; dishwashing machines, washing machines, drying machines, machines for airing clothes, rotary ironing machines; electric vacuum cleaners, electric polishing, scrubbing and…
When was UK trademark UK00909896408 filed?
UK trademark UK00909896408 for the mark 'TRUE' was filed at the UK IPO on 14 April 2011 and registered on 19 September 2011.
When does UK trademark UK00909896408 need to be renewed?
UK trademark UK00909896408 for the mark 'TRUE' is currently recorded as valid until 14 April 2031, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00909896408?
Mathys & Squire LLP is listed as the attorney / representative of record for UK trademark UK00909896408 for the mark 'TRUE' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "TRUE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| TRUE KINETICS | 99680161 | 630 | 2026-03-03 |
| TRUE CRIME MAMA | 99677703 | 630 | 2026-03-02 |
| TRUE SIGNAL | 99678461 | 630 | 2026-03-02 |
| TRUE TREND | 99678513 | 630 | 2026-03-02 |
| DAILY DOSE OF TRUE CRIME | 99679110 | 630 | 2026-03-02 |
Japan — Japan (Japan Patent Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| The claimed mark is a verbal mark "TRUE… | 2025351010 | 00 | 2025-01-23 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| (figurative mark) | 2025366353 | 00 | 2025-12-25 |
| (figurative mark) | 2025362091 | 00 | 2025-09-25 |
| (figurative mark) | 2025352638 | 00 | 2025-02-27 |
| (figurative mark) | 2025352639 | 00 | 2025-02-27 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| TRUE | 2619286 | published | 2026-01-15 |
| LS Conceal True Tone Technique | 2608411 | accepted | 2025-12-05 |
| TRUE BLUE SALTIQ | 2604700 | accepted | 2025-11-18 |
| Aussie AF - True Blue | 2588342 | published | 2025-09-19 |
| TRUE TO YOUR MUSIC | 2587736 | protected | 2025-09-18 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Japan (Japan Patent Office)
Japanese trademark data is supplied by the Japan Patent Office (JPO) via the JPO open bulk data release. Official government publications in Japan are not subject to copyright under Article 13 of the Japanese Copyright Act.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.