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UK Trademark — IPO
WHAT DID YOU EXPECT?
Application UK00910028207 · Registered
Quick Facts
| Application Number | UK00910028207 |
| Status | Registered |
| Owner | Schweppes International Limited |
| Filed | 2011-06-08 |
| Registered | 2011-11-09 |
| Renewal Due | 2031-06-08 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. WHAT DID YOU EXPECT? is currently a registered UK trademark, with renewal due on 2031-06-08. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 32 — Non-Alcoholic Beverages
Beers; mineral and aerated waters and other non-alcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages Beers; mineral and aerated waters and other non-alcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
Class 33 — Alcoholic Beverages
Alcoholic beverages (except beers).
Timeline
- Filed: 2011-06-08
- Registered: 2011-11-09
- Renewal due: 2031-06-08
About This Trademark
'WHAT DID YOU EXPECT?' is a registered trademark on the UK IPO register, owned by Schweppes International Limited. The application (UK00910028207) was filed on 8 June 2011 and registered on 9 November 2011. The registration is set to expire on 8 June 2031.
This mark is recorded under multiple classes: Class 32 (beers & non-alcoholic beverages); Class 33 (alcoholic beverages (except beers)).
The trademark is represented by Novagraaf UK (Manchester).
Frequently Asked Questions
Who owns UK trademark UK00910028207 ('WHAT DID YOU EXPECT?')?
UK trademark UK00910028207 for the mark 'WHAT DID YOU EXPECT?' in Class 32, 33 is recorded on the UK IPO register as owned by Schweppes International Limited. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00910028207 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00910028207 for the mark 'WHAT DID YOU EXPECT?' as registered.
Which Nice classes is UK trademark UK00910028207 registered under?
UK trademark UK00910028207 for the mark 'WHAT DID YOU EXPECT?' is recorded in Class 32 (beers & non-alcoholic beverages); Class 33 (alcoholic beverages (except beers)). The filed specification reads: Class 32: Beers; mineral and aerated waters and other non-alcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages Beers; mineral and aerated waters and other non-alcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. | Class 33…
When was UK trademark UK00910028207 filed?
UK trademark UK00910028207 for the mark 'WHAT DID YOU EXPECT?' was filed at the UK IPO on 8 June 2011 and registered on 9 November 2011.
When does UK trademark UK00910028207 need to be renewed?
UK trademark UK00910028207 for the mark 'WHAT DID YOU EXPECT?' is currently recorded as valid until 8 June 2031, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00910028207?
Novagraaf UK (Manchester) is listed as the attorney / representative of record for UK trademark UK00910028207 for the mark 'WHAT DID YOU EXPECT?' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "WHAT DID YOU EXPECT?" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| WHAT DID YOU EXPECT? | 90623383 | 602 | 2021-04-05 |
| WHAT DID YOU EXPECT | 90287261 | 700 | 2020-10-29 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| WHAT? DID YOU EXPECT ME TO MAKE A SALAD DRESSING? | 75398320 | 606 | 1997-12-01 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.