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UK Trademark — IPO
SMIRNOFF
Application UK00912945838 · Registered
Quick Facts
| Application Number | UK00912945838 |
| Status | Registered |
| Owner | Diageo North America, Inc. |
| Filed | 2014-06-06 |
| Registered | 2014-10-16 |
| Renewal Due | 2034-06-06 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. SMIRNOFF is currently a registered UK trademark, with renewal due on 2034-06-06. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 25 — Clothing & Footwear
Clothing, footwear, headgear.
Class 32 — Non-Alcoholic Beverages
Beers; brewed malt-based alcoholic beverages in the nature of a beer; non alcoholic beverages.
Class 33 — Alcoholic Beverages
Alcoholic beverages (except beers).
Class 41 — Education & Entertainment
Entertainment; the provision of live and recorded entertainment; live and recorded theatrical, musical, night life and night club performances; interactive entertainment, namely, conducting contests at venue; production of film and sound recordings; entertainment by means of or relating to radio, television and global computer networks; production, presentation and distribution of television and radio programmes; night club services; discotheques; providing information in the fields of art, entertainment, culture and games, and alcoholic beverages; organization of events; organization of entertainment events.
Class 43 — Food & Drink Services
Services for providing food and drink.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 25.03.13 — Ornamental motifs, surfaces or backgrounds with ornaments
- 26.11.08 — Geometrical figures and solids
Timeline
- Filed: 2014-06-06
- Registered: 2014-10-16
- Renewal due: 2034-06-06
About This Trademark
'SMIRNOFF' is a registered trademark on the UK IPO register, owned by Diageo North America, Inc.. The application (UK00912945838) was filed on 6 June 2014 and registered on 16 October 2014. The registration is set to expire on 6 June 2034.
This mark is recorded under multiple classes: Class 25 (clothing, footwear & headgear); Class 32 (beers & non-alcoholic beverages); Class 33 (alcoholic beverages (except beers)); Class 41 (education, entertainment & sporting services); Class 43 (food & drink services (restaurants & catering)).
The trademark is represented by Diageo Plc.
Frequently Asked Questions
Who owns UK trademark UK00912945838 ('SMIRNOFF')?
UK trademark UK00912945838 for the mark 'SMIRNOFF' in Class 25, 32, 33, 41, 43 is recorded on the UK IPO register as owned by Diageo North America, Inc.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00912945838 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00912945838 for the mark 'SMIRNOFF' as registered.
Which Nice classes is UK trademark UK00912945838 registered under?
UK trademark UK00912945838 for the mark 'SMIRNOFF' is recorded in Class 25 (clothing, footwear & headgear); Class 32 (beers & non-alcoholic beverages); Class 33 (alcoholic beverages (except beers)); Class 41 (education, entertainment & sporting services); Class 43 (food & drink services (restaurants & catering)). The filed specification reads: Class 25: Clothing, footwear, headgear. | Class 32: Beers; brewed malt-based alcoholic beverages in the nature of a beer; non alcoholic beverages. | Class 33: Alcoholic beverages (except beers). | Class 41: Entertainment; the provision of live and recorded entertainment; live and recorded theatrical, musical, night…
When was UK trademark UK00912945838 filed?
UK trademark UK00912945838 for the mark 'SMIRNOFF' was filed at the UK IPO on 6 June 2014 and registered on 16 October 2014.
When does UK trademark UK00912945838 need to be renewed?
UK trademark UK00912945838 for the mark 'SMIRNOFF' is currently recorded as valid until 6 June 2034, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00912945838?
Diageo Plc is listed as the attorney / representative of record for UK trademark UK00912945838 for the mark 'SMIRNOFF' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "SMIRNOFF" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SMIRNOFFSame applicant | 99186487 | 681 | 2025-05-15 |
| SMIRNOFF ICESame applicant | 99186497 | 686 | 2025-05-15 |
| SMIRNOFF TINISame applicant | 99171642 | 688 | 2025-05-06 |
| SMIRNOFF SMASHSame applicant | 97894520 | 700 | 2023-04-18 |
| SMIRNOFFSame applicant | 97636720 | 733 | 2022-10-18 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SMIRNOFF CRUSHSame applicant | 2442864 | protected | 2024-04-15 |
| SMIRNOFF ICE SPARKSame applicant | 1724866 | protected | 2015-09-30 |
| SMIRNOFF ELECTRICSame applicant | 1676023 | protected | 2015-02-20 |
| SMIRNOFFSame applicant | 1626277 | protected | 2014-06-03 |
| SMIRNOFF NIGHTLIFE EXCHANGE PROJECTSame applicant | 1382812 | ceased | 2010-09-10 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.