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UK Trademark — IPO
Google Assistant built-in
Application UK00916997264 · Registered
Quick Facts
| Application Number | UK00916997264 |
| Status | Registered |
| Owner | Google LLC |
| Filed | 2017-07-18 |
| Registered | 2017-11-17 |
| Renewal Due | 2027-07-18 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. Google Assistant built-in is currently a registered UK trademark, with renewal due on 2027-07-18. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Computer hardware; computers; laptop computers; tablet computers; mobile and computer peripherals, namely, speakers, hands-free devices, styluses, headsets, headphones, earbuds, keyboards, chargers, batteries, power adapters, and cables; mobile phones; Audio speakers; Loud Speakers; Wireless indoor and outdoor speakers; Loudspeaker systems; Voice controlled audio speakers; Audio Speakers controlled by mobile applications; Home automation control device; Stand alone information device, namely, voice and manual controlled audio speakers with personal digital assistant capabilities for streaming and playing audio, video, and multimedia content, for controlling televisions, monitors, gaming systems, DVD Players, portable media players, and digital media streaming devices; software used for voice controlled information and communication devices; software for providing a personal voice-enabled digital assistant; voice recognition software; software for accessing and searching online databases and websites; software for searching a user's mobile phone, computer, tablet, or other electronic communication device for documents, files, and other stored information on command.
Class 42 — Scientific & IT Services
Providing on-line non-downloadable software for providing a personal voice-enabled digital assistant; Providing on-line non-downloadable voice recognition software; computer services, namely, providing a voice-controlled search engine for obtaining data, images, audio and video via a global computer network; provision of Internet search engines; Providing on-line non-downloadable software used to provide voice-controlled information and communications.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 26.01.24 — Geometrical figures and solids
Timeline
- Filed: 2017-07-18
- Registered: 2017-11-17
- Renewal due: 2027-07-18
About This Trademark
'Google Assistant built-in' is a registered trademark on the UK IPO register, owned by Google LLC. The application (UK00916997264) was filed on 18 July 2017 and registered on 17 November 2017. The registration is set to expire on 18 July 2027.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 42 (scientific, IT & design services).
The trademark is represented by Fieldfisher LLP.
Frequently Asked Questions
Who owns UK trademark UK00916997264 ('Google Assistant built-in')?
UK trademark UK00916997264 for the mark 'Google Assistant built-in' in Class 9, 42 is recorded on the UK IPO register as owned by Google LLC. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00916997264 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00916997264 for the mark 'Google Assistant built-in' as registered.
Which Nice classes is UK trademark UK00916997264 registered under?
UK trademark UK00916997264 for the mark 'Google Assistant built-in' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 42 (scientific, IT & design services). The filed specification reads: Class 9: Computer hardware; computers; laptop computers; tablet computers; mobile and computer peripherals, namely, speakers, hands-free devices, styluses, headsets, headphones, earbuds, keyboards, chargers, batteries, power adapters, and cables; mobile phones; Audio speakers; Loud Speakers; Wireless indoor and outd…
When was UK trademark UK00916997264 filed?
UK trademark UK00916997264 for the mark 'Google Assistant built-in' was filed at the UK IPO on 18 July 2017 and registered on 17 November 2017.
When does UK trademark UK00916997264 need to be renewed?
UK trademark UK00916997264 for the mark 'Google Assistant built-in' is currently recorded as valid until 18 July 2027, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00916997264?
Fieldfisher LLP is listed as the attorney / representative of record for UK trademark UK00916997264 for the mark 'Google Assistant built-in' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.