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UK Trademark — IPO
CHANGE IT UP
Application UK00917513409 · Registered
Quick Facts
| Application Number | UK00917513409 |
| Status | Registered |
| Owner | L'Oréal |
| Filed | 2017-11-23 |
| Registered | 2018-03-09 |
| Renewal Due | 2027-11-23 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. CHANGE IT UP is currently a registered UK trademark, with renewal due on 2027-11-23. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 3 — Cosmetics & Cleaning
Shampoo; Gels, mousses, balms and preparations in aerosol form for hair styling and hair care; Hair spray; Hair-colouring and hair-decolorizing preparations; Permanent waving and curling preparations.
Timeline
- Filed: 2017-11-23
- Registered: 2018-03-09
- Renewal due: 2027-11-23
About This Trademark
'CHANGE IT UP' is a registered trademark on the UK IPO register, owned by L'Oréal. The application (UK00917513409) was filed on 23 November 2017 and registered on 9 March 2018. The registration is set to expire on 23 November 2027.
This mark is recorded under Class 3 (cosmetics, cleaning preparations & perfumery).
The trademark is represented by Baker & McKenzie LLP.
Frequently Asked Questions
Who owns UK trademark UK00917513409 ('CHANGE IT UP')?
UK trademark UK00917513409 for the mark 'CHANGE IT UP' in Class 3 is recorded on the UK IPO register as owned by L'Oréal. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00917513409 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00917513409 for the mark 'CHANGE IT UP' as registered.
Which goods or services does UK trademark UK00917513409 cover?
UK trademark UK00917513409 for the mark 'CHANGE IT UP' is registered in Class 3 (cosmetics, cleaning preparations & perfumery). The filed specification reads: Class 3: Shampoo; Gels, mousses, balms and preparations in aerosol form for hair styling and hair care; Hair spray; Hair-colouring and hair-decolorizing preparations; Permanent waving and curling preparations.
When was UK trademark UK00917513409 filed?
UK trademark UK00917513409 for the mark 'CHANGE IT UP' was filed at the UK IPO on 23 November 2017 and registered on 9 March 2018.
When does UK trademark UK00917513409 need to be renewed?
UK trademark UK00917513409 for the mark 'CHANGE IT UP' is currently recorded as valid until 23 November 2027, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00917513409?
Baker & McKenzie LLP is listed as the attorney / representative of record for UK trademark UK00917513409 for the mark 'CHANGE IT UP' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "CHANGE IT UP" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| CHANGE IT UP | 88472608 | 702 | 2019-06-13 |
| CHANGE IT UP | 88046900 | 602 | 2018-07-20 |
| CHANGE IT UP | 87942526 | 700 | 2018-05-31 |
| CHANGE IT UP | 86583913 | 606 | 2015-04-01 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| "TŪB.I.G.", SPELLED PHONETICALLY WITH A MACRON OVER THE "U" TO REPRESENT "TOO", WITH PERIODS BETWEEN THE LETTERS BIG WHICH STANDS AS AN ACRONYM FOR BECOMING AND INCREASINGLY GREAT, BECOME INCREASINGLY GREAT, BECOMING AND INCREASINGLY GIFTED, BECOMING INCREASINGLY GREAT. INCLUDED AROUND THE TŪB.I.G BRAND ARE SLOGANS FROM THE "THE TŪB.I.G. COLLECTION", INCLUDING BUT NOT LIMITED TO, MY BLACKNESS IS TŪB.I.G., BLACK, BOLD, BEAUTIFUL, AND JUST TŪB.I.G., I’M TŪB.I.G. FOR SMALL TALK, I’M TŪB.I.G. FOR LITTLE YOU, I’M TŪB.I.G. FOR THIS INJUSTICE, I’M TŪB.I.G. TO HATE, I’M TŪB.I.G. NOT TO SUCCEED, I’M JUST TŪB.I.G. FOR YOU I’M TŪB.I.G. TO THINK SMALL, I’M TŪB.I.G. FOR SMALL THINKING, I’M TŪB.I.G. NOT TO BE GREAT!, IT’S NOT YOU, IT’S ME. I’M TŪB.I.G., I WOKE UP TŪB.I.G., THIS IS WHAT TŪB.I.G. LOOKS LIKE, WHY FEAR, WHEN YOUR FAITH IS TŪB.I.G., MORE THAN ENOUGH, YOU’RE TŪB.I.G., I’M TŪB.I.G. TO GIVE UP!, I’M TŪB.I.G. TO FAIL! YOU’RE BUILDING A LEGACY THAT’S TŪB.I.G. TO CONTAIN, I’M BUILDING A LEGACY THAT’S TŪB.I.G. TO CONTAIN, WHAT DOESN’T KILL ME, MAKES ME TŪB.I.G., MY SHINE IS TŪB.I.G., YOUR VOICE IS TŪB.I.G. TO REMAIN SILENT, START SMALL, THINK TŪB.I.G., MY VISION IS TŪB.I.G., KEEP YOUR VISION CLEAR AND TŪB.I.G., TŪB.I.G. NOT TO BE A DOCTOR, TŪB.I.G. NOT TO BE A LAWYER, TŪB.I.G. NOT TO BE A LEADER, TŪB.I.G. NOT TO BE AN ENGINEER, TŪB.I.G. NOT TO EDUCATE THE NEXT WORLD CHANGER, TŪB.I.G. NOT TO OWN MY OWN YOUR STORY IS TŪB.I.G., PRIDE THAT’S TŪB.I.G., MY ANCESTORS MADE ME TŪB.I.G., A POWER INSIDE THAT IS TŪB.I.G., DREAM TŪB.I.G. OR STAY HOME, THINK BIG. TŪB.I.G., BIG CHANGE STARTS WITH BEING TŪB.I.G., DREAM TŪB.I.G. SING LOUD, BORN FOR MOMENTS THAT ARE TŪB.I.G., SOME WON’T UNDERSTAND WHEN YOUR PURPOSE IS TŪB.I.G., I HAVE A TŪB.I.G. GRIND, I HAVE A TŪB.I.G. KIND OF GRIND, I’M TŪB.I.G. DAWG!, THAT TŪB.I.G. ENERGY | 99486473 | 622 | 2025-11-08 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| Change It Up | 1569020 | lapsed | 2013-07-17 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.